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Press Release

09/28/2007

LG Open de Montréal Hits a Hole In One for Club des petits déjeuners de Québec

LG Open de Montreal Hits a Hole In One for Club des petits dejeuners de Quebec
LG Canada Presents Cheque to Children’s Charity for $20,175

MISSISSAUGA, September 28, 2007 --- After three days of golf swings and celebrity visits, the LG Open de Montreal is wrapping up with a donation of $20,175 to Club des petits dejeuners de Quebec, a charity dedicated to preparing and serving breakfasts to underprivileged schools. The event, which also marked the official launch of LG Electronics Canada’s Red Couch Campaign promoting HD televisions, encouraged Montrealers to take their best shot for charity in an attempt to test their slogan: “Don’t just watch it, Live it.”

The LG Open de Montreal was a 70-yard golf hole built at downtown Montreal’s Canada Place at Rene-Levesque Boulevard and Peel Street. Between September 26th and September 28th, Montrealers of all golf skill levels, including celebrities such as PGA golfer Stephen Ames, Jean-Michel Anctil, Marina Orsini, Andre Robitaille, Gino Chouinard, Jean-Francois Baril, Louis Morissette, Charles Lafortune and Jean-Luc Mongrain, helped raise $20,175 in total for Club des petits dejeuners du Quebec through donations from the public and LG Canada. Earlier this afternoon, a cheque for $20,175 was presented by Andrew Barrett, Vice President of Marketing, LG Electronics Canada, to Daniel Germain, President and Founder, Club des petits dejeuners du Quebec. “It is inspiring and encouraging to see the kind of passion that a world-class company like LG has shown for raising funds for our organization, which affects the health and spirits of 15,000 kids in Quebec every day,” said Mr. Germain. “We are honoured to accept this cheque from LG and would like to thank everyone who gave their time and money to make the LG Open de Montreal a phenomenal success.” The Red Couch campaign promotes LG’s line of HD TVs. Participants engaging in the LG Open de Montreal who hit a ball that stopped within the 52-inch TV outlined on the golf green were entered to win a draw for a 52-inch LG HD TV. In addition, the campaign encourages people to go to www.LG.ca to win a trip to attend the LG Skins Game in California this November where Stephen Ames will play to defend his title. The contest winner and a friend will be front row at the LG Skins Game where they will sit on the LG Red Couch on the edge of the 9th hole green.

“Launching the Red Couch campaign with the LG Open de Montreal has been exciting for so many reasons. It was a truly unique and fun event for everyone involved that made a positive impact for a great charity,” said Andrew Barrett, Vice President of Marketing, LG Electronics Canada. “We are thrilled to support the Club des petits dejeuners du Quebec and appreciate the enthusiasm and charitable spirit of all Montrealers who decided to come out and not just watch the LG Open, but truly live it.” The LG Red Couch TV spots began airing on September 16th. For more information on LG, please visit www.lg.ca

About Club des petits dejeuners du Quebec

The Club ? it's 15 000 youngsters having fun every morning, 212 partner schools, 2500 volunteers and more than 2 million breakfasts served during the school year. To learn more about the Quebec Breakfast Club's mission, or to make a donation online, visit www.clubdejeuners.org.

About LG Electronics, Inc.:

The LG brand was established in 1995. The company is a global force in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual total revenues of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca.

For additional information, please contact: Wendie Godbout
High Road Communications 514-908-0110, ext.311 wgodbout@highroad.com

Riva Turner
High Road Communications 416-644-2242 rturner@highroad.com

Club des petits dejeuners
Marie-Claude Bienvenue
5450-641-3230 ext. 224 Marieclaude.bienvenue@clubdejeuners.org

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