Press Release

06/17/2008

LG SHINE Phones Brighten Koodo Customers

Koodo Mobile becomes LG’s newest carrier of the Shine Titanium phone series

Toronto, June 16, 2008 ? Starting today, Koodo customers will now be able to match their slimmed-down mobility service with an exclusive Titanium-coloured version of the ultra thin LG Shine flip phone. Fat-free mobility never looked as good as it does in this handset’s mirror?like display.

“It is Koodo’s time to shine. Style-conscious Canadians will now be able to match their simplified mobile plans with LG’s sophisticated SHINE Titanium phones,” said Andrew Barrett, Vice President, Marketing, LG Electronics Canada. “We are delighted to partner with Koodo and see this as an opportunity to extend our reach to more Canadians.”

Encased in stainless steel, LG’s SHINE Titanium phones are sleek and stylish. This handset features a sophisticated and refined finish and includes a high-quality 2-megapixel digital camera, a MP3 player and an oversized colour display.

“The LG SHINE Titanium phone is a great device for talking and texting,” said Kevin Banderk, Chief Koodo Officer, Koodo Mobile. “Its slender design is a perfect fit with our trimmed-down airtime packages.”

The LG SHINE Titanium is now available nationwide at major retail outlets
across Canada and at Koodo Shops in select retail malls. To find out more
about the LG SHINE Titanium, visit www.lg.ca.

 

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD $44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. LG Electronics Canada has offices in Toronto and Vancouver. LG Electronics Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca.

About Koodo Mobile

Launched in March 2008, Koodo mobile is Canada’s simple, affordable and flexible mobile alternative for those who just want to talk and text. Koodo Mobile offers a transparent approach to cellular service with per-second billing and no fixed-term contracts or activation fee. Service plans are pre-packaged or build-your-own. Customers have the option to purchase a phone or take advantage of the revolutionary Koodo Tab. Up to $150 of the phone cost can be put on the Koodo Tab and Koodo Mobile contributes 10 percent of the customer’s monthly bill towards paying the Tab. When it’s cleared, they accumulate points toward a new Tab for future phone purchases. Visit koodomobile.com for information and retailers.

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For additional information for LG, please contact:

Katherine Dyriw                                                   Meghan Neufeld
High Road Communications                                High Road Communications
kdyriw@highroad.com                                      mneufeld@highroad.com
416-644-2288                                                    416-644-2278

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