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Press Release

11/03/2010

LG Wants to Rock Your City with the Ultimate Winter Festival

VIPs are always connected with LG and TELUS

VIPs are always connected with LG and TELUS

MISSISSAUGA, ONTARIO – (November 1, 2010) – To support the launch of the new Optimus series of smartphones, LG today kicked off the LG Rocks Your City VIP contest with TELUS.   Starting today, consumers who purchase an LG phone from any TELUS location will receive a VIP card inside the box and will have the chance to win daily and weekly prizes, as well as the grand prize of a trip for two to the LG Rocks Your City Winter Festival. 

The LG Rocks Your City Winter Festival will be held on January 22, 2011 and will feature platinum selling, award winning rock group Hedley, pro snowboarders and other amazing entertainment.

Canadians across the country can join in the excitement and bring the LG Rocks Your City Winter Festival to their city.  By visiting www.LGRocksYourCity.com between today and December 10, 2010, Canadians can register and vote up to once each day to have their city host the festival. Seventy cities across Canada are eligible to host the festival and the city with the highest percentage of votes will win.  And LG VIP votes are worth double – doubling their chances of having their home city host the LG Winter Festival.

“At LG we truly believe that life’s good when our customers can connect to their world in their own way.  With the LG Rocks Your City Winter Festival we are bringing the worlds of music and snowboarding right to the door of a lucky Canadian city,” said Colin Bettam, Vice-President of Marketing, LG Electronics Canada.  “And with the exciting line-up of Optimus smartphones we will be launching this fall with TELUS, there is no doubt that Canadians will be connected in style.”

The LG TELUS VIPs are always connected  

The VIP contest winners will experience true VIP style. The winner and a friend win a trip to the LG Rocks Your City Winter Festival in the host city, including:

  • Round trip transportation (flight, car, etc.) – departing Friday, January 21, 2011 and returning January 23, 2011 – from the nearest major city to the winning city
  • Two nights accommodation in the winning city
  • VIP Access at the LG Rocks Your City Winter Festival
  • The opportunity to participate in a meet-and-greet with Hedley
  • $500 spending money for the winner and his/her guest

Daily and weekly prize packs will feature cool Hedley gear, and include a copy of Hedley’s Go With the Show Live CD and DVD package, in stores November 7th.

This fall, LG will present the most complete line up of smartphones with its Optimus series.  LG Optimus is a series of advanced mobile devices that been uniquely designed to help consumers unlock and power your life.  Coming soon to TELUS:

•  The Optimus 7 is a borderless entertainment smartphone that will offer customers increased social connectivity and access to amazing content.

•  The Optimus One with Google is a high performance smartphone that will bring customers the latest range of Google features to provide the flexibility to instantly seek information.

For more information and contest details, please visit www.lgrocksyourcity.com.   The contest is open to Canadians over the age of 13.

About LG Electronics, Inc.

 

The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual worldwide revenues of more than US $40 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.lg.com.

 

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For more information, please contact:

Maria De Romana, High Road Communications
Tel: (416) 644-1720
Email: maria.deromana@highroad.com

 

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