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Press Release

05/12/2009

LG Xenon Gives Mobile Users the Ultimate Communication Sensation

LG Xenon Gives Mobile  Users the Ultimate Communication Sensation

The best of both worlds: Latest in quick messaging handset line-up  combines QWERTY keyboard and touch screen

MISSISSAUGA, ONTARIO—(May 12, 2009) - LG Electronics Canada today  announced its newest quick messaging handset: the LG Xenon. Available  exclusively at Rogers Wireless, the LG Xenon is designed for the user who wants  it all, combining a 2.8-inch touch screen display with a QWERTY keyboard for voice,  video, picture or text messaging. 

Named after the  54th element, the  LG Xenon’s stylish design and rich feature set is a formula for success for a  savvy mobile user. The customizable and intuitive full-touch home screen serves  as a unique enhancement to the QWERTY experience that Canadians love. Loaded  with specifications developed for convenience and the ultimate in usability,  the LG Xenon is designed to let the user move seamlessly from touch screen to  QWERTY keypad to music player to camera.

One of the LG  Xenon’s most exciting features is its widgets-based full-touch home screen.  From here the user can quickly and easily access a Favourites Contact screen,  which features a new way to categorize and sort contacts. These widgets,  combined with the touch screen and QWERTY keyboard enhance the user’s  communication experience. 

“Canadians  shouldn’t have to settle when it comes to their mobile device,” said Pat  Button, Vice-President, Mobile,  LG Electronics Canada. “The LG Xenon gives savvy mobile users the ultimate  combination of touch and QWERTY technology—it truly is the best of both worlds.  By focusing on a phenomenal user interface that revolves around widgets and  usability, the LG Xenon is an exceptional communication device.”

  The LG Xenon will  be a featured phone in the LG Texting Championship’s regional qualifying  tournaments as well as in the 2009 LG Canadian Texting Championship finale in Toronto on June 29th. For more information on event locations, dates, official rules or to  register for the LG Texting Championship, please visit www.lg.ca/texting

 The LG Xenon is  available exclusively through Rogers  Wireless.

About LG Electronics, Inc.

The LG brand was established in 1995. The company is a global leader in  electronics, information and communications products, with more than 82,000  employees working in 77 countries around the world, and annual worldwide  revenues of more than US $40 billion. LG Canada is comprised of four business units  - Mobile Communications, Home Appliance, Home Entertainment and Business  Solutions and has offices in Toronto  and Vancouver.  LG Canada is focused on delivering award-winning products known for blending  style and technology. These innovative products include cell phones, flat  screen TVs, laptop computers and home appliances. For more information please  visit lg.ca

For more information, please contact

  High Road Communications

  Katherine Dyriw

  (416) 644-2288

  Email: kdyriw@highroad.com

High Road Communications

  Meghan Neufeld

  (416) 644-2278

  Email: mneufeld@highroad.com

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