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Press Release

03/27/2008

Rogers Wireless introduces the sleek LG VU with touch screen technology

TORONTO, March 27 /CNW/ - Rogers Wireless and LG Electronics officially unveiled today the much anticipated LG VU at a special event in Toronto. The sleek and chic phone, available exclusively at Rogers Wireless at the beginning of May, is one of the most sophisticated and advanced phones LG has ever brought to the Canadian market. Incorporating cutting-edge technology into a stylish handset, the LG VU features a touch screen and a virtual QWERTY keypad.

"As the leading wireless carrier in the country, Rogers Wireless prides itself on offering our customers the latest innovations and best selection of handsets," said John Boynton, SVP and Chief Marketing Officer, Rogers Wireless. "The perfect mix of design and technology powered by our 3G high-speed network, makes the LG VU a truly formidable device for gadget enthusiasts and style lovers alike."

The LG VU offers cutting edge technology at the touch of a fingertip. With the large touch enabled widescreen and full HTML browsing on Rogers Wireless' HSPA (High Speed Packet Access) network, the LG VU boasts a 2 mega pixel camera with auto focus, a music player that supports up to 4 GB of music and Instant Messaging made easy with the virtual QWERTY touchpad.

"LG Canada is excited about the launch of the LG VU to Rogers' customers who place great importance on leading edge style and technology," said Andrew Barrett, Vice President, Marketing, LG Electronics Canada. "With the LG VU we have completely unbuttoned a cell phone so Canadians can touch, stroke or glide their way through all of its innovative features."

The LG VU also features:

  • Access to Rogers Vision services:
  • Video on Demand
  • Radio on Demand
  • Mobile TV
  • High Speed Music Downloads from Rogers MusicStore
  • E-mail Clients: Rogers Yahoo! Mail, Yahoo! Mail and Windows Live Hotmail
  • Quad Band Operation 850/900/1800/1900 MHz GSM and 850/1900 MHz HSPA
  • GSM/GPRS/EDGE/HSPA and is capable of supporting 7.2 Mbps for high speed HSPA data connectivity

The LG VU will be available exclusively at Rogers Wireless in early May 2008.

About Rogers Wireless

Rogers Wireless provides wireless voice and data communications services across Canada to more than 7.3 million customers under both the Rogers Wireless and Fido brands. Proven to operate Canada's most reliable wireless voice and data communications network, Rogers Wireless is Canada's largest wireless provider and the only carrier operating on the global standard GSM and highly advanced HSPA technology platforms. In addition to providing seamless roaming in more than 200 countries with its GSM based services, Rogers Wireless also provides wireless broadband services across Canada utilizing its 2.5GHz fixed wireless spectrum. The company is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media company. For further information, please visit www.rogers.com

About LG Electronics, Inc.:

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD $44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems. LG Electronics Canada has offices in Toronto and Vancouver. LG Electronics Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca.

For further information:

Odette Coleman, Rogers Wireless,
(416) 935-6343, odette.coleman@rci.rogers.com

Katherine Dyriw, High Road Communications, for LG,
(416) 644-2288, kdyriw@highroad.com

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