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Press Release

02/26/2009

The Secret is Out

The outstanding design, classic style and  durability of the LG Secret gives Canadians something to talk about

  Mississauga, February 26, 2009 – LG  Electronics Canada  today revealed its LG Secret, available exclusively through Rogers Wireless.  The next generation LG Secret, which is made from highly durable materials and  features a best-in-class, trend-conscious design, has been whispered about around  the world, but is now available to Canadians.

  “With a polished look and  feel, and a fashionable and stylish design that is also practical, LG Secret’s  allure is no mystery,” said Pat Button, Vice-President, Mobile, LG Electronics Canada. “The LG Secret  has been designed for the user that appreciates timeless elegance. Its  resilient carbon fibre back and tempered glass front ensure it will keep  its sophisticated look well into the future,  making this phone a secret that users will want to share.” 

  “Rogers Wireless is thrilled  to bring yet another first to Canadians, with the  launch of the elegant and sophisticated LG  Secret slider,” said John Boynton,  Senior Vice President and Chief Marketing Officer, Rogers Wireless. “Not only  is the LG Secret a perfect blend of style and technology, our customers will be  able to enjoy the benefits of broadband-like download speeds and wireless video  calling on Canada’s  fastest mobile network.”

  More facts about the LG  Secret:

  ·    2.4” QVGA Scratch Resistant Tempered Glass Screen (240 x320 resolution)

  ·    5.0 Megapixel Camera  with  Flash and Video Capture

 

Enabled for a full suite of 3G  services from Rogers Wireless, including Video On Demand with exclusive  live concert clips from Live Nation, video clips of popular shows, movies,  music, news and more, Radio On Demand and wireless video calling Touch Navigation Pad with Vibration Feedback

  ·    Touch Media Mode for Photos & Documents;  built-in Accelerometer for mobile gaming and auto-adjust for landscape or  portrait viewing

  ·    Music Player with Expandable   microSD Port  (up to 16GB) with support for Rogers MusicStore

  ·    Bluetooth Version 2.0 + EDR

The LG Secret is available  today exclusively at Rogers  from $149.99 on select 3 year term plans, and will be featured at LG Fashion  Week beginning March 16,   2009.

  For more information on the  LG Secret Phone, please visit www.lg.ca/secret or www.rogers.com

  ###

About LG Electronics, Inc.

  LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology  innovator in consumer electronics, home appliances and mobile communications,  employing more than 82,000 people working in 114 operations including 82  subsidiaries around the world. With 2007 global sales of USD $44 billion, LG is  comprised of four business units - Mobile Communications, Digital Appliance,  Digital Display and Digital Media. LG is the world’s leading producer of mobile  handsets, flat panel TVs, air conditioners, front-loading washing machines, optical  storage products, DVD players and  home theater systems. LG Electronics Canada has offices in Toronto and Vancouver. LG Electronics Canada is focused  on delivering award-winning products known for blending style and technology.  These innovative products include cell phones, flat screen TVs, laptop  computers and digital appliances. For more information please visit www.lg.ca

About Rogers Wireless

  Rogers  Wireless provides wireless voice and data communications services across Canada  to more than 7.9 million customers under both the Rogers Wireless and Fido  brands. Proven to operate Canada's  most reliable wireless voice and data communications network, Rogers Wireless  is Canada's  largest wireless provider and the only carrier operating on the global standard  GSM and highly advanced HSPA technology platforms. In addition to providing seamless  roaming in more than 200 countries/areas with its GSM based services, Rogers  Wireless also provides wireless broadband services across Canada utilizing its 2.5GHz fixed  wireless spectrum. Rogers Wireless is a subsidiary of Rogers Communications  Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media  company. For further information, please visit www.rogers.com

  For additional information  for LG, please contact:

 

Meghan  Neufeld                                                                                                    

High Road Communications   

mneufeld@highroad.com                                                         

  416-644-2278                 

 

Rhiannon  Clifford

High Road Communications

rclifford@highroad.com

 416-644-2277

 

For Rogers:

Ashleigh Blackmore

Rogers Wireless

Ashleigh.blackmore@rci.rogers.com

  416-935-2676

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