LG AND B&O PLAY COLLABORATE TO BRING PREMIUM AUDIO EXPERIENCE TO V20
TORONTO, Aug. 24, 2016 — LG Electronics (LG) revealed today that its upcoming LG V20 smartphone will feature best-in-class audio functions developed in partnership with B&O PLAY. B&O PLAY is a premium audio company making portable audio products and headphones, firmly grounded in 90 years of audio and design excellence, craftsmanship and product innovation from Bang & Olufsen.
LG and B&O PLAY worked closely together to bring the best sound to users by optimizing the audio capabilities of the V20 smartphone. Acoustic engineers collaborated to achieve B&O PLAY’s philosophy of delivering a natural and balanced sound in a portable package. To enhance the total experience, the V20 set will include a special pair of B&O PLAY earphones and a set of wallpapers designed for the V20 which includes the official logo of B&O PLAY, as a certification of B&O PLAY premium audio.
“The collaboration with LG provides a wonderful opportunity to showcase B&O PLAY’s expertise in terms of audio technology, design excellence and user-centered philosophy,” said Henrik Taudorf Lorensen, president of B&O PLAY. “With the new LG V series smartphone, users will experience a new premium sound experience that they have never heard before.”
“I’m pleased about our close partnership with B&O PLAY which started earlier this year with Hi-Fi Plus with B&O PLAY and continues today with the V20,” said Juno Cho, president of LG Electronics and Mobile Communications Company. “A growing number of consumers expect a better audio experience from their smartphones than what has been available in the past and I’m confident that the V20 delivers on these expectations.”
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About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. LG is seeking to provide a playful mobile experience that extends beyond the scope of traditional smartphones. For more information, please visit www.LG.com.
About B&O PLAY
Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary product aimed at design-conscious urbanites with an active lifestyle. The B&O PLAY portfolio is made up of products, that are intuitive to use and easy to integrate into your daily life – at home or on the move.
About LG Electronics Canada
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.LG.com
Albert Lee, LG Canada, C: 647.534.6996, email@example.com
Lisa Yerilin, LG-One Canada, P: 416-486-2563 | C: 647.461.1049, firstname.lastname@example.org
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