LG Home Appliances brings ‘Simply Living’ concept to life at IFA
Biggest ever Berlin showcase of smart and stylish solutions for the home
Berkshire, 02 September 2009 – This year at IFA, LG will showcase its biggest ever range of innovative and stylish home appliances including large volume washing machines, limited edition refrigerators, high-performance vacuum cleaners and intelligent cooking appliances. Connecting all products on show is LG’s approach to product design and innovation, centred around real consumer insights and embodied in the company’s ‘Simply Living’ ethos.
To see the entire product range, visit the LG booth at the IFA exhibition in Berlin 4 – 9 September [Messe Berlin GmbH. Hall 1.1, stand 103].
• Washing Machines
As a world’s first and in line with consumer attitudes towards laundry LG is launching its 11kg drum washing machine, the largest capacity washing machine with a standard sized footprint. Officially named the LG F1443KD and available in Q4 2009, it represents the top-of-the-range product in LG’s range of award-winning Direct Drive washing machines.
The machine features an 11kg wash load and 78 litre drum volume in a standard 60cm footprint, offering total efficiency for extremely heavy-duty loads. Using LG’s patented ball bearing technology, the machine reduces vibration to less than 30ohms and drops the noise level to only 54dB, almost 20dB less than standard machines, making the washing experience less intrusive.
See separate release for further information.
•Direct Drive™ Motor
•New Damping System
•Fixed Outer Tub
•Dual Ball Balancer
•Silent Wash (Overnight Course)
•3-Dimensional Vibration Sensor
•New Motion Technology
LG’s world’s first non-plumbed water and ice refrigerator only requires a power source – making it easy to place where ever you need it. The LG GWL227HSYA ensures food is stored at the optimal temperature and moisture, keeping it fresher for longer with features such as the Moisture Balance Crisper and Express Freeze.
Designed with ease-of-use and simple living in mind and bringing style and substance that will characterise any kitchen, this new addition helps food stay fresher for longer.
· Model numbers: GWL227HBYA (black)/ GWL227HSYA (brushed steel)
· Energy class: A
· Non-plumbed water and ice dispenser
· Door Mounted Ice Maker: ExtraSpace
· Taller Dispenser
· Electronic temperature control
· Digital sensors
· Express freezing
· LED touch display
· Door open alarm
· Child lock
· Moisture balance crisper
· Dairy Corner
• Cooking Appliances
LG will showcase its new Steam SolarCUBE (MP9289GST), whose light wave technology offers tasty, healthy, easy cooking without losing moisture and taste. Responding to increasing consumer demands for fast yet nutritious meals, its steam function breaks down fewer nutrients, such as Vitamin C, and reduces saturated fat and sodium to help make food both tastier and healthier.
The Steam SolarCUBE offers the flexibility of an oven, grill, and microwave - its Speed Cook option combines all three cooking methods along with halogen light technology to cook up to three times faster compared to conventional ovens. The new model also offers high energy efficiency and its compact and stylish design looks great in any kitchen.
• Light Wave (Halogen heater)
• All-in-one (microwave, oven, grill)
• Pre-programmed menu
• Easy Steam Cleaning
• Multi Cleaning Master
•Compact and Stylish Design
• Vacuum Cleaners
Designed to be used as an attachment to the Compressor Plus, LG launches a new Sani Punch nozzle (VNZ-QT01N) which helps to significantly reduce allergens.
In a move to meet consumer demands for easy-to-use products, the Sani Punch nozzle is designed for fabrics and significantly reduces dust mites and allergens in mattresses, quilts and blankets. It is equipped with a bar that vibrates more than 3,000 times a minute to shake dust mites to the surface of the fabric, where they are removed by the vacuum action of the Compressor Plus. The Sani Punch even helps to eliminate a significant amount of dust from below the fabric surface.
• Dust Compression Technology
• Sani Punch Nozzle
• Fluid Bearings
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.co.uk.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.
For high-res images and further information please contact:
Lucy Dee / Zaira Puddephatt / Carly Pearson
+44 (0)20 7386 1499
+44 (0) 1753 491 628