Choong Bong Cho

Mr.Choong Bong Cho is currently serving as CEO of the Greater China Region of LG Electronics, Inc., a global leader in consumer electronics, mobile phones and home appliances with an annual revenue of over 50 billion USD.

From 2008 to 2009, as the President of LG Electronics China (LGE China), Mr. Cho has achieved an impressive 45% (YoY) growth rate for the company despite the downturn of the global economy, which in turn established a solid foundation for future development of LGE China.

Before his role as CEO of LGE China, Mr. Cho was the President of the Central South American Region of LG Electronics from 2002 to 2007. During that period, LG Electronics had created ‘Miracle of Market and Brand’ in Brazil and other Central South American markets, achieving No.1 market share in all product categories including TVs, Handsets, Monitors, Washing Machines, Refrigerators and Air Conditioners.

As a global management professional, Mr. Cho has accumulated more than 20 years of overseas experience. In 1988, he worked in LGE France as the General Manger and then transferred to Poland to lead the local LG Electronics factory in 1999.

Mr.Cho demonstrated his talent for having business insight and strategic viewpoints as well as the ability to foresee market trends; therefore, he has been recognized around the world as a visionary leader in the consumer electronics field.

Mr.Cho earned a Bachelors Degree in French Language Studies at Hankuk University of Foreign Studies in 1981. His passions include design, wine, food and, of course, technology. Mr. Cho and his wife currently live in Beijing, China. They have two grown children.