Asia & Pacific Sponsorship

TCricket is the most loved sport in the UK, Australia, India, South Africa, and other British Commonwealth countries. Many people enjoy playing cricket regardless of race, age, and social class.
LG formed an agreement in 2002 with the International Cricket Council (ICC) to become the official sponsor of the world cricket championships, which enabled the company to take part in the passion for cricket.

LG sponsors the Cricket World Cup and various world cricket championships.

The Cricket World Cup is the most authoritative cricket championship in the world, and is held every four years. LG sponsored the 2003 South Africa Cricket World Cup, thereby earning the trust from the host nation and other participating countries. LG’s activities have become an effective way to deeply endear itself to these local communities.

Moreover, LG sponsors various championships organized by the ICC. Especially, since 2005, LG has been exclusively sponsoring the ICC Ranking System, thereby making a great contribution to the further development of cricket.

In the excitement of the cricket ground, LG is there.
As a top brand, LG will always share the passion and joy of the people, and perform its responsibilities as a corporate citizen.