Middle East & Africa Sponsorship

Iraq, despite the civil war, unites both enemies and friends through football. When Iraq won the 2007 Asian Cup, Iraqis were jubilant in their victory, which united the divided country. It showed that people can rise above the human constraints and pain. People in the other countries also congratulated the Iraqi football team for bringing joy to the war-stricken nation.

Football is the most popular sport in Iraq. The Iraqi national team's game performance and Olympics national team are a source of pride and courage to war-weary Iraqis. LG is the official sponsor of the Iraqi national and Olympics team, and share aspirations with the Iraqis.

LG's sponsorship for the national team spills over to endeavors of the Middle East and Africa toward achieving peace and reconciliation. The LG Peace Tour, the Iraqi national team's tour matches held in this region, is now a fun festival conducted to help heal the scars of war.

Not only in Iraq but also in other regions, LG is poised to hold events aimed at inspiring underprivileged children and in achieving peace. The company also provides support for youth and children football and other similar events, and conducts other charity activities. As a corporate citizen that loves football and peace, LG works to enhance its corporate value as the world's top brand.