Global Sponsorship

LG sponsors the Action Sports Championship, which is a favorite sport among young people around the world.
Action Sports, also called Extreme Sports and X Games, are risky, adventurous leisure sports. Standard events are Aggressive Inline, Skateboard, Bicycle Motocross (BMX), and Freestyle Motocross (FMX).
Action Sports embody values such as creativity, passion, and the willingness to take on challenges, which are the concepts LG upholds in its corporate image. LG introduces its innovative products such as mobile phones in its various Action Sports sponsorships.

Since 2003, LG Electronics, in conjunction with the US Aggressive Skaters Association (ASA Entertainment), has been sponsoring the "LG Action Sports Championships." The LG Action Sports Championships, held in various nations every year, brings a flurry of excitement to youths.
LG manages the "LG Action Sports Team" featuring famous international pro champions representing the Action Sports. LG also makes use of the LG Action Sports Championships to promote the LG image, characterized by youthfulness and activity.

120 pro champions from the UK, Brazil, Australia and 17 other countries who had won their regional preliminaries, participated in events, such as Skateboarding, BMXing (Bicycle Motocross), inline skating etc. to be in with a chance of winning the $600,000 prize in 2008.LG also set up exhibition stands to display its "Voyager" (LG-VX10000), "'Vu" (LG-CU920), "Chocolate Phone" (LG-VX8560), "Dare" (LG-VX9700) and other advanced cellular phones at the event, which attracted many participants.

LG also worked alongside Declare Yourself, a nonprofit organization, encouraging young people to register, get informed and vote in the United States presidential elections during the Championships.

"Extreme" is another great way to demonstrate leading telecommunications technology and also represents the LG philosophy.

The Championships held by LG are very popular among professional athletes and LG has managed to achieve international recognition. LG has also expanded the LG image to encompass ideas, such as youth, challenges and worldwide innovation. The LG philosophy surrounding the Action Sports Championship gets young people's hearts pumping.

Learn more about the LG Action Sports World Tour.