LG is the official sponsor of the LG Amsterdam Tournament, a competition among Europe’s famous pro football clubs, and is a famous pre-season tournament in Europe.
Not only powerful soccer teams such as Liverpool, Manchester United, AC Milan, and Barcelona participate in the tournament, but also because the tournament, held in-between the seasons of the European pro football league, is widely popular among European football fans. The LG Amsterdam Tournament is telecast in 150 countries around the world including Europe, South America, and Asia.