Middle East & Africa Sponsorship

LG holds the LG Cup Football Championship in the Middle East and Africa every year, thereby contributing to help the region achieve true peace and reconciliation.
The LG Cup is an international match accredited by FIFA, and is now the region’s top soccer championship since its first match in 1997.
The Middle East and Africa are suffering deep-rooted religious and social conflicts.

To the people in this region, football is passion itself, and a festival to erase discrimination and conflict. The LG Cup inspires them to dream of great things.

Meanwhile, the LG Cup matches are telecast through PAN Media across the Middle East and Africa, as well as in some parts of Europe and Asia, regardless of which country the games are hosted. Together with the enjoyment of exciting football matches, LG provides pleasure through its advertisements and publicity materials within the stadium.