Europe Sponsorship
LG Hockey Game
Ice hockey is the national sport for Northern European nations. Ice hockey is more popular than football, allowing players to release their youthful energy and passion on the ice rink.
Through an agreement with the Swedish Ice Hockey Association, LG is sponsoring the LG Hockey Game starting in 2006.
The LG Hockey Game features world-class talents from Northern European and Eastern European nations such as Sweden, Russia, Finland, and the Czech Republic. The championship, launched in 1991, features the participation of national teams of four countries.
Some 2 million people, 25% of its population in Sweden alone, watched the 2006 Championship, and other participating nations also saw the event via live telecast.
LG provides plasma TVs and mobile phone experiential space in the stadium, and infuses various events to further delight ice hockey fans.
Enjoy the passion and love of ice hockey with LG.
