North America Sponsorship
Monarcas Morelia Club
LG sponsors the Monarcas Morelia Club, a Mexican pro football team.
The Monarcas Morelia Club is related to Morelia, the capital city of the State of Michoacan. In the 2000–2002 regular season league, the Monarcas Morelia seized the top spot. LG, through its sponsorship of the Monarcas Morelia team, takes a central role in Mexicans’ passionate love for football. In Mexico where corporate social participation is rare, LG has carved its position as an active football sponsor and faithful friend.
Mexicans love football more than any other nationality. They deeply trust LG for sponsoring the Monarcas Morelia Club. Through football, LG shares its corporate philosophy with the Mexicans.
