Vision

LG Electronics is pursuing its 21st century vision of becoming a true global digital leader that can make its customers happy throughout the world by means of its innovative digital products and services.

LG Electronics has set a new mid-term and long-term vision, aiming to achieve a position as one of the top three electronics, information, and telecommunication firms in the world by 2010.

As such, we are embracing the philosophy of "Great Company, Great People," whereby only great people can create a great company, and pursuing two growth strategies involving "fast innovation" and "fast growth." Likewise, we seek to secure three core capabilities: product leadership, market leadership, and people-centered leadership.

Growth Strategy

Fast Growth   

Fast growth is the result of strategies designed to expand the market share and earnings quickly, while improving the growth rate in terms of monetary value rather than quantity.

Fast Innovation  

Fast innovation involves setting extremely high innovation goals and securing a competitive edge, aiming for a target of 30% more than what our competitors can achieve. Fast innovation also means 30% more sales and improvement in our market share, new product development and unveiling such products 30% faster, developing technology and establishing corporate value three years ahead of our competitors.

Core Capabilities

Product Leadership   

Product leadership refers to the ability to develop creative, top-quality products using specialized new technologies.

Market Leadership   

Market leadership refers to the ability to achieve the "LG brand is No. 1" goal, thanks to its for-midable market presence worldwide.

People Leadership   

People leadership refers to talented people, who perform extremely well by internalizing and executing innovations.

Corporate Culture

Though a company may implement per-fect management strategies and boast about its outstanding and talented em-ployees, it should adopt an appropriate corporate culture in order to unleash the power of these capabilities.

No Excuses  

People leadership refers to talented people, who perform extremely well by internalizing and executing innovations.

'We' not 'I'  

We pursue a corporate culture that encourages all employees to work together and form a strong team.

Fun Workplace  

We create a workplace where individual's creativity and freedom are respected and work is made fun.