Name : International CES 2008
Date : January 7–10, 2008
Venue : Las Vegas Convention Center
Exhibition Product Areas : Audio/Video, Home Theater,Digital Imaging, Information Technology, Mobile / Wireless Communication.
LG Electronics took part in the 2008 International CES (Consumer Electronics Association), which is the world's largest electronics goods exhibition, in Las Vegas from January 7 to 10. At the LG stand, which measured 2380㎡ and was set up in Central Hall (stand #8214), LG Electronics presented state of the art displays for products such as PDP TVs and LCD TVs, and AV products including Super Blu II (BH200) and premium home theater, and the latest mobile phones such as the Viewty phone and music phone.
Groundbreaking, original PDP TV and LCD TV designs attracted the attention of the crowd when they were unveiled for the first time at this event. What's more, the premium home theater system on display was personally tuned by 'a living legend' of premium audio, Mark Levinson.
'Super Blu II.', an upgraded version of the world's first LG dual format Super Blu Player compatible with Blu Ray and HD-DVD, was displayed.
LG's striking new LCD TV, the LG60 is, at just 45 mm, is one of the slimmest TV available. The model has been developed as an iconic product with unconventional design and all the smartest and latest features. Featuring a Full HD 120Hz panel, it provides exceptional picture quality, which can be optimized for fast-moving images including movies, sports and games.
Meanwhile, the LG60's Intelligent Sensor automatically adjusts brightness according to the ambient environment, offering both optimized picture quality as well as a 50 percent reduction in power consumption. Incorporating LG's Invisible Speakers, the LG60 delivers clear sound with a wide sweet spot while maintaining a seamless look.
The PG60, LG's new plasma TV, has a clean, frameless design made possible through LG's advanced technology. This also reflects consumer demands toward minimalism design.
Incorporating Single Layer technology, LG was able to completely eliminate the usual screen border, making the set appear to be an elegant, seamless sheet of glass. This window-like, screen-only TV is more than just looks, however. The PG60 boasts a contrast ratio of 30,000:1 - the industry's highest - which enables better black levels than ever before, and which are further enhanced by its Dual XD engine. The TV also has Full HD capabilities and Fluid Motion technology that displays images much faster than 180Hz. The PG60 similarly includes LG's Invisible Speaker with upgraded sound quality and wider sweet spot.
The W52 series combine cutting-edge performance with stylish designs that integrate into any home office or high-end professional setting. The series features Digital Fine Contrast Technology which boosts the contrast ratio to 10,000:1, one of the highest ratios available today.
Another key feature of the models is "ez Zooming" technology helping users quickly change the image size and resolution with the click of a button, an ideal tool for smaller fonts or images that need to be magnified.
The BH200 is LG's second generation high-def player to offer full Blu-ray disc and HD DVD playback in one device, an LG first. The LG Super Blu's advanced BD-Java and HD DVD interactivity enables consumers to use the industry's widest variety of high-definition content, regardless of disc format.
In addition to the latest high-def disc technologies, the LG Super Blu Player also up-scales standard-def DVDs and supports audio CDs.
LG Electronics strengthened the image of its premium AV brand by showcasing diverse home theater systems that highlight design and sound quality.
The second generation Super Blu Player was displayed along with LG premium home theater system that was personally tuned by the 'living legend,' Mark Levinson.
The LG-KU990, a professional-level camera phone, includes features found on many high-end stand-alone cameras, including a manual focus option, an image stabilizer and an ISO 800 for indoor or night shooting.
The phone, equipped with 5.0 megapixel camera, also records video at up to 120 frames per second, the highest frame speed ever for a handset camera, which can be edited and uploaded directly to YouTube. A 3.0-inch touch screen and Mobile XD™ engine provide a wider and more vivid display while a jog wheel on the back maximizes usability. An attached stylus allows users to digitally "write" on photos and edit their own files.
Mobile phones displayed in this exhibition include the function-oriented Voyager (LG-VX10000) and Viewty ( LG-KU990), and the design-oriented Venus (LG-VX8800), Shine Phone, and Music Phone. These are strategically geared to North American markets.
LG Electronics demonstrated to the crowd its outstanding technology and designs by strategically displaying Voyager, Venus, and MuziQ (model name: LG-LX570), the winners of 'CES 2008 Innovation Award'.
Voyager in particular sold 300,000 units in a month following its release in North America, where its touch screen and QWERTY key pad made it a hit.