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11/11/2007

LG Showcases its Latest High Technology Handsets at GSMA Mobile Asia Congress 2007

November 12, 2007, Macau, China – LG Electronics (LG), a worldwide technology leader in mobile communications, is showcasing its latest products and future technologies for the Asian market at GSMA Mobile Asia Congress in Macau from November 12 through 15. One of the major attractions will be the company’s newest high-end camera phone, the LG Viewty (LG-KU990), LG-KS20, a full touchscreen HSDPA smartphone and the Shine family with color variations will also be showcased.

“LG now looks to drive another mobile trend – focusing to high functionality handsets – just as we have led the design innovation in the mobile industry,” said Dr. Skott Ahn, President & CEO of LG Electronics Mobile Communications Company. “As the Asian market has been one of our key targets due to its great growth potential, we are very excited to introduce LG Viewty, the first of LG’s new high technology handsets, to Asia during GSMA Mobile Asia Congress 2007.”

LG Viewty, with its 5.0 megapixel camera, will have its official Asian launch at the show. It is designed to give users the fullest viewing experience with its professional-level digital camera technologies and 3.6Mbps HSDPA capability. Starting with Hong Kong on November 22, LG Viewty will be launched in Singapore, South Africa, Malaysia, Taiwan, UAE and Thailand during November and will be available in most of Asia, the Middle East and Africa by end of this year.

Visitors to LG booth will experience LG’s other strikingly unique mobile phones as well, which are the combination of revolutionary technical features and distinctive designs.

The LG-KS20, LG’s brand-new HSDPA smartphone with a large color touchscreen will also be making its debut in the Asian market. Its super-fast network access capabilities will be demonstrated at LG’s booth during the exhibition, and visitors will see the company’s intuitive touch input technology which enriches the mobile internet experience for users. With speed and usability, LG’s commitment to lead 3G mobile technology is stronger than ever.

LG’s booth will also feature its multimillion-selling Shine phone. The second handset in LG’s premium Black Label series now suits up with more color variations, but still boasting its real metal exterior and mirrored style. Shine phones in Pink, Gold and Titanium black will be on display, along with Shine’s 3G version, the KU970 and bar-type Shine phone, KE770.

GSMA Mobile Asia Congress (formerly 3GSM World Congress Asia) is the sister event to the annual Mobile World Congress in Barcelona, the largest, most significant and most successful global mobile event in the world. Mobile Asia Congress 2007, held at The Venetian in Macau from 12-15 November, builds on the momentum of Barcelona, presenting a myriad of opportunities for mobile professionals and innovators from operators, value-added service providers and equipment and device manufacturers from across Asia and around the world.

Visit LG at Hall 4, H01, GSMA Mobile Asia Congress 2007, Cotai Strip Convention and Exhibition Center, The Venetian, Macau.

Highlights of LG’s GSMA Mobile Asia Congress 2007 participation include:

LG Viewty (KU990): The LG-KU990, a professional-level camera phone, includes features found on many high-end stand-alone cameras, including a manual focus option, an image stabilizer and an ISO 800 for indoor or night shooting. The phone, equipped with 5.0 megapixel camera, also records video at up to 120 frames per second, the highest frame speed ever for a handset camera, which can be edited and uploaded directly to YouTube. A 3.0-inch touch screen and Mobile XD™ engine provide a wider and more vivid display while a jog wheel on the back maximizes usability. An attached stylus allows users to digitally “write” on photos and edit their own files.

KS20: The KS20, LG’s latest slim smartphone, is designed to enrich the mobile internet experience. It features full internet browsing capabilities, and downloads everything from music and video clips to push e-mail at speed of 3.6 Mbps through HSDPA. It also allows for advanced features like videoconferencing, taking advantage of the phone’s dual cameras. The KS20’s minimalist concept will appeal to those who admire a phone for its design as much as its features. The phone uses an intuitive touch input technology and large LCD screen to maximize its internet usability. The handset is powered by Microsoft’s Windows Mobile? 6 software.

KE970: Based around LG’s “styled in metal” concept, the multimillion-selling Shine Phone, is the world’s first full metal handset. Its wide 2.2” full-color LCD fades to look like a highly polished mirror when not in use. It features a 2.0 mega pixel camera with Schneider-Kreuznach lens, convenient thumb scroll key, digital audio player and video camera. New color variations including Titanium black, gold and pink were recently introduced to give customers more ways to express themselves. A 3G version of Shine, LG-KU970, is also available with high speed of HSDPA capabilities at up to 3.6 Mbps download speed per second and expanded memory.

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