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04/27/2010

GET SMART, GET STARTED WITH LG OPTIMUS

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GET SMART, GET STARTED WITH LG OPTIMUS
The Android-Powered Smartphone for First-Time Users

SEOUL, Apr. 27, 2010 -- LG Electronics, (LG), a global leader and technology innovator in mobile communications, today announced the launch of an Android-powered smartphone, LG Optimus (LG GT540), a handset offering an optimal environment for first-time smartphone users with easy and convenient mobile access.

LG Optimus allows users to enjoy diverse Android applications and automatic account synchronization with all Google mobile services. LG Optimus also features enhanced social networking functions in a high-powered multimedia environment.

“LG Optimus is the ideal choice for early smartphone users who expect all the features of smartphones without the complexity,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “This is a device that was designed for regular people who want to jump into the smartphone experience but have been hesitant to do so because of the learning curve. By making LG Optimus more approachable, we hope more people will give smartphones a try.”

Optimal Convenience
LG Optimus delivers smartphone benefits in a convenient Google internet package. With an automatically synchronized Google account, users need to only log-in once to enjoy YouTube, Gmail, Gtalk, Google Maps and more. With easy access to more than 30,000 downloadable applications and games from the Android Market, users can easily customize and expand their LG Optimus experience.

The SN Manager offers integrated access to social networking sites in a convenient platform that can manage multiple accounts. LG’s dedicated Social Networking Client allows users to easily keep track of their Facebook, Twitter and Bebo accounts. Moreover, the Social Networking System (SNS) widgets provide real-time status updates directly to the home screen without having to access any other applications. The handset’s multitasking feature allows users to view updates from friends and access their social media sites while simultaneously searching the phone’s contact list.

The user interface is customizable for maximum convenience. The LG Optimus can be customized to show anywhere from three to seven home screens displaying frequently used applications, news and weather, among other information, depending on user preference. Additionally, the main menu can be personalized to include up to 10 editable categories for faster, easier navigation.

Optimal Excitement
LG Optimus includes high-powered entertainment features that make the phone extra fun to use. The advanced media player allows users to watch DivX and Xvid videos directly without separate encoding and browsing multimedia files is especially enjoyable with the 3D thumbnail gallery.

The phone’s 3MP camera supports geo-tagging, auto face-tagging and face-to-action technology to allow users to create and share multimedia content from the phone. The LG Optimus has a built-in video editor with storyboard function so that users can add music and text to videos directly on the phone.

LG Optimus boasts a distinctive design that is both sleek and soft and is available in fashionable colors including white, pink, black and silver. What’s more, the phone includes a long-lasting 1500mAh battery, a 3.5mm headphone jack, Bluetooth 2.1 capability, assisted GPS, 32GB of expandable microSD memory and four customizable home screen themes together with enhanced idle lock screen notifications.

LG Optimus will be available in May starting in Europe to be followed by other markets. Prices will vary country-to-country.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile
communications and home appliances, employing more than 82,000 people working in over 115 operations around the
world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business
units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG
is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners
and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a
Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and
marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For
more information, please visit www.lg.com.


About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information
company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an
optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile
computing products, while continuing its leadership role in mobile communication with stylish designs and smart
technology. For more information, please visit
www.lg.com.