Technology that Cares
In particular, we are focusing our capabilities on poverty eradication, education and healthcare to help the underprivileged in developing countries build a basis for self-sustainable livelihoods.
In Asia and Africa, emerging markets with high potential for growth, we implement initiatives that address the specific needs of each community, such as operating vocational schools, developing and distributing accessibility apps for the disabled, and building a solar-powered library. We will expand inter-departmental collaboration (product planning, marketing, service, etc.) to create “technology that cares” and build a better life for our neighbors.
In 2012, LG Electronics teamed up with LG Corp. and World Together to launch the LG Hope Community to help low income families in Ethiopia achieve sustainable livelihoods.
LG Hope Village, the first program of the LG Hope Community initiative, helps farmers achieve sustainable livelihoods with training on farming techniques and income generation initiatives for community members.
In 2015 alone, we trained a total of 60 community leaders in farming and animal husbandry, and introduced cash crops that perform well in local soil and climate conditions, such as garlic
and beetroot, to the local farming community.
The program also provided 23 families with micro credit to setup a small-scale chicken farm.
In addition, LG Electronics is working with the International Vaccine Institute (IVI) to protect the people of Ethiopia against AWD (Acute Watery Diarrhea), administering cholera vaccines to more than 40,000 people and conducting health-hygiene awareness classes for over 60,000 schoolchildren.
Our employees are also contributing to a scholarship program for the descendants of Korean War veterans. Thus far, a total of 146 students have benefited from the scholarship program, which is operated with contributions from LG Group employees (LG Electronics, LG Corp., LG Chem, LG Display, and LG Uplus).
LG-KOICA Hope TVET College, which was established in 2014 to provide vocational training to young Ethiopians.
As of March 2016, more than 130 students were enrolled in the school’s electronics and ICT device repair courses and working hard to become professional repair technicians. In order to provide the best possible learning experience, we dispatched our Master Repair Engineers to the school to lead two advanced sessions, and organized a student field trip to our Dubai service location.
Students are responding enthusiastically to our efforts, performing exceptionally well in
the national certification test: 98 percent of our graduates acquired the Level I (entry) certification, with 98 percent of them successfully advancing to Level II (intermediate) certification (as of the end of 2015).
LG Electronics first launched a health Promotion campaign in 2013 for medically underserved people in Myanmar, and expanded the program to include Bangladesh and Cambodia in 2014. Through this program, LG Electronics visits medically underserved communities and provides free medical service as well as health-hygiene awareness classes that cover various health issues, such as hypertension, diabetes, nutrition, and personal hygiene.
We also organize small cultural events for community members visiting the campaign venue, such as a photo session with the LG Pocket Photo printer and 3D movie screenings, turning the health awareness campaign into a neighborhood festival.
In the year 2015, LG Electronics organized 26 health awareness campaign sessions in the three countries to provide free medical service and medical supplies to over 40,000 individuals and hosted health-hygiene awareness classes and cultural events for more than 51,000 people.
LG Electronics partnered with World Vision to enhance the learning environment for public school students in Pakistan, which suffers from power supply problems, and built solar-powered libraries leveraging our solar power technology.
In France, LG Electronics set up and ran the “OLED Perfect Black Gallery” during the 2015 United Nations Climate Change Conference (COP 21) in Paris in order to highlight the enduring legacy and beauty of World Cultural Heritage sites with the OLED TV’s superb picture quality. In Korea, under the partnership with Korean Cultural Heritage Administration, we co-hosted exhibition on Korean Heritage through OLED in the palace.
As part of our efforts to create a better world for people with disabilities, we cooperated with Seoul National University’s QoLT Center in the UAE to raise awareness on accessibility for the disabled and to offer accessibility app development training (AT EDUCOM) to the country’s college students.