LG Electronics utilizes its core capabilities and products to deliver solutions to community issues. In particular, we are focusing our capabilities on poverty eradication, education, and healthcare to contribute to addressing global issues and to help the underprivileged build a basis for self-sustainable livelihoods.
LG Electronics operates the “LG Hope Series” program to help the underprivileged in developing countries to achieve self-reliance and works to eradicate waterborne diseases to further facilitate its efforts. We also participate in emergency relief missions in regions ravaged by natural disasters and armed conflicts to create a caring world. Our efforts are not limited to financial support - we also make our professional capabilities and marketing infrastructure available to public organizations to advance great causes championed by the organizations.
LG Hope Series
The “LG Hope Family” Program is a local infrastructure improvement project led by the UN World Food Programme in Bangladesh and Cambodia in partnership with the respective national governments. LG Electronics selected about 7,000 households that participated in the construction projects (i.e. roads and canal) and provided food and cash in exchange for their labor. For two years since the project was launched in 2011, a total of 20 km of roads, waterways and levees (combined) were constructed in Bangladesh under this project.
In Ethiopia, LG Electronics, in partnership with LG Corp., launched the “LG Hope Community” program aimed to promote the economic development of local communities, and cooperated with the International Vaccine Institute to develop a vaccine for waterborne diseases. We have acquired the approval on the vaccine from the World Health Organization (WHO) and plan to launch a large scale vaccination effort
“Mosquito Away” Air Conditioner
Introduced to Nigerians in 2012, the Mosquito Away Air Conditioner features a special ultra sonic wave developed by LG Electronics to chase away malaria-causing mosquitoes. The air conditioner’s effectiveness for repelling mosquitoes has been proven by respected certification agencies, such as Intertek and TUV NORD. In addition, the air conditioner works smoothly even with unstable power supplies and features a powerful compressor that ensures 24-hour operation even in a harsh exterior climate, such as sand storms and high temperatures, delivering features genuinely helpful to local residents. LG Electronics also introduced the product to Myanmar and Bangladesh and other Asian countries exposed to the danger of malaria causing mosquitoes, to support local communities to handle the problem effectively.
Health Promotion Campaign in Myanmar
Since 2013, LG Electronics has been operating the health awareness campaign “For Health of its People” in Myanmar in cooperation with the Seoul National University Hospital. The campaign visited medically underserved rural areas and provided free check-ups and healthcare classes. The healthcare classes, conducted with LG Electronics’ 3D TV s and projectors, have generated strong interest among local residents. In an effort to promote local interest and participation for the campaign, LG Electronics also set up a space next to the free clinic to hold various events, including singing contests, instant photo sessions with Pocket Photo, and 3D movie screenings. In the year 2013 alone, 7 sessions of health promotion campaign were conducted, and a total of 3,525 individuals (approximately 500 beneficiaries per session) received a free check-up and medication, and 8,800 people (approximately 1,300 beneficiaries per session) attended the healthcare classes.
LG Electronics intends to continue the campaign in Myanmar through the year 2014 and plans to establish the campaign as one of its key social contribution programs in neighboring Asian countries.
Oven Range (LG Home Chef Championship)
In an effort to raise funding and public awareness on social contribution with cause marketing, LG Electronics, in partnership with the WFP, hosted a global cooking contest featuring its Light-wave Oven Range. In order to raise funds to support female refugees from Congo, LG Electronics made a USD 5 donation for every contest participant. With passionate support from 14 overseas subsidiaries, the campaign raised a total of USD 100,000 and awareness on the issue through social media coverage of the event. During the final round of the contest held in Cape Town, South Africa, LG Electronics took the finalists to visit “Infinity Culinary Training,” a local culinary school run by an NPO, to provide a cooking class using the LG Light-wave Oven Range to students, and donated our products.
LG Hope Screen
Since 2012, LG Electronics has made our Times Square digital billboard available to international organizations, including the UNDP and UNEP, to raise public awareness of global issues such as poverty eradication and environmental protection, by featuring public announcement videos. In 2013, the LG Hope Screen program was expanded to the UK’s Piccadilly Circus. In Germany, we joined forces with the Bundesliga football club Bayer 04 Leverkusen and offered uniform advertisement rights to a local children’s heart foundation for three games, during which the Leverkusen squad played in official club uniforms bearing the foundation’s logo. The players also auctioned off autographed large-size posters and donated all the proceeds to the foundation.
Disaster Relief Mission (Philippines)
In the South Central Philippines, LG Electronics participated in emergency relief efforts for the victims of Typhoon Haiyan, offering our products and technologies to help the recovery mission. In order to alleviate power supply issues that undermined recovery efforts, we installed the LG Solar Power Generations System and donated USD 500,000 to the relief fund.