For eradicate poverty and increase self resilience in developing countries, LGE operate LG Hope Series in Africa and Asia under the partnership with UN WFP since 2009. Through this partnership, LG support to achieve MDG Goal 1.
Since 2009, LG has been cooperating with UN WFP in operating the LG Hope series toward sustainable development. LG provide school meals in the 15 LG Hope Schools through the slum districts in Kenya. Through this LG hope School, children in slum can increase not only their nutrition but also get opportunity to study in the school for being out of poverty in the future. In Ethiopia, LG Hope Village to support to environmental friendly land management with village people to increase their income. Long term LG Hope Village project will support to build the self resilience.
Since 2011, LG expand its poverty eradication activity into Asia. In Bangladesh and Cambodia, total 7,000 families were selected as LG Hope Family and they will support to develop local infrastructure such as pond and road and we receive food. Through LG Hope Family, they can get food, opportunity to work and contribute to develop community infrastructure.
The World Food Programme (WFP) is the food aid branch of the United Nations and the world’s largest humanitarian organization addressing hunger worldwide. WFP provide food, on average, to 90 million people per year, 58 million of whom are children. Since 2009, WFP and LG Electronics cooperate to deliver hope to Africa and Asia.
For more info : www.wfp.org
Upon launching the Poverty-Environment Initiative (PEI), the
United Nations Development Programme (UNDP) and the United Nations Environment Programme (UNEP) clearly elaborated on povertyenvironment linkages.
People struggling with poverty are more likely to rely heavily on environmental resources for food and fire wood, thus accelerating the destruction of the environment, which in turn exacerbates poverty. The 2011 Millennium Development Goals Report states that although the world population living below the poverty line is decreasing, they are still suffering from malnutrition and exclusion from education.
As part of its effort to address climate change issues and assist underdeveloped countries to establish a basis for self-sufficiency, LG Electronics is operating “LG Hope Series”, a program designed to help reduce poverty in the Horn of Africa and Asia. The program also provides educational support for children and teenagers to foster the future generations in the regions.
- LG Hope Series
LG Hope Series is a poverty eradication program LGE operates in association with the WFP for developing countries in the Horn of Africa and Asia. LGE has been providing free school meals for children in Kenya (LG Hope School) and Ethiopia (LG Hope Village) since 2009 to promote children’s education and support farmland reclamations to improve each village’s farming productivity. About 40,000 people received support from LG Hope Series in the year 2011 alone.
In 2011, LGE launched the LG Hope Family program in Bangladesh and Cambodia. In this program similar to Korea’s “New Community Movement”, a total of 7,000 households are receiving support to secure a basis for self-sufficiency.
- LG Smart TV App “WeFeedBack”
In 2011, LGE, together with the WFP, developed a donation app “WeFeedBack” for LG Smart TV. LG Smart TV users around the world can now access information on poverty issues and make donations easily via WeFeedBack.
- SNS Campaign
LGE, in association with the United Nations World Food Programme, ran a donation campaign for Ethiopia on its Facebook page and blog for the month of December 2011. A total of 3,936 people participated in the campaign and raised USD 341,034, which was used to provide meals to 3,044,000 Ethiopians. In Korea, LGE organized a blood donation drive with a strong response from over 1,200 LGE employee participants. LGE also made matching donations on the number of SNS posts on the event and assisted two children suffering from intractable diseases by arranging appropriate surgeries.
- LG Hope Screen
In 2011, LGE offered its digital billboard in New York’s Times Square to International Organizations for three months. Through the event, called “LG Hope Screen”, LGE was able to raise public awareness of the environment and poverty eradication issues and was praised for creating a brand new format for stakeholder engagement.