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Caring Local Community

LG Electronics makes earnest efforts to spread hope to local communities across the world. In 2012, our employees from 48 business sites participated in 252 social contribution initiatives. LG Electronics will continue its efforts to earn the trust and respect of each and every community where we do business by assisting the underprivileged to become self-reliant, protecting the environment and promoting employee participation in volunteer works.

Country Activity
U.S.A LGE made our Times Square in New York, U.S.A’s digital billboard available to the UNDP and UNEP to raise public awareness of global issues such as environment and poverty under the LG Hope Screen Program.
Russia In Russia, LGE in partnership with the Ministry of Health & Social Development of Russia, organized a blood drive that tours eight cities on a train. The event was planned to raise awareness of the importance of blood donation. The train traveled a total of 5,000 km and attracted 1,241 blood donors.
China Since 1999, LGE selected elementary schools around sites as LG Hope School and support its development by teacher training, scholarship and building infrastructure.
Mexico In 2012, LGE invested a part of its profits from washing machine sales to install a total of 28 water tanks at underprivileged neighborhoods suffering from drinking water shortages in Mexico, relieving over 4,000 low income residents from drinking water concerns for the next 30 years.
Israel LGE has organized the charitable photo exhibition “Art to Heart” for the past four years. The exhibition showcases interesting photos by famous photographers that feature refrigerators and renowned chefs. The proceedings from the sales (USD 50,000) were directed to supporting children with disabilities.
Indonesia LGE engaged in an SNS campaign on Facebook to address children’s nutrition issues. During the campaign, over 1,000 people played a social media game about nutritionally balanced meals to raise funds, and the proceedings were used towards providing nutritious meals to children from three local orphanages for six months.
South Africa LGE toured orphanages and grade schools in underprivileged neighborhoods and provided free electronics repair service and performed disinfections. The subsidiary also offered a free 3D movie screening and IT classes on the service bus.