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Crystal Clear Design Leadership

Barcelona, Spain, February, 16, 2009 - LG Electronics , a worldwide technology and design leader in mobile communications, today unveiled the world’s first transparent design phone, the LG-GD900, at the Mobile World Congress 2009 in Barcelona, Spain.

Having introduced a selection of highly acclaimed and stylish phones, LG makes a bold step in the design category by introducing yet another innovative aesthetic concept, transparency. This crystal, glass-like phone proves that stylish design can be achieved not only with the use of vivid colors, but also by revealing the handset in its purest form. Once imagined but never seen before, the LG-GD900 is expected to make a new fashion statement. With the debut of the LG-GD900 at the Mobile World Congress 2009, LG will strengthen its leadership in the mobile industry by expanding its design portfolio.

Transparent yet eye-catching, the LG-GD900 will stand out from the crowd, and so will those who carry it. When opened, its sliding, translucent keypad illuminates a cool glow that reflects the phone’s sleek and polished silver body. But first-rate design was not the only thing in mind when creating the LG-GD900. It also lives up to the highest level of technical features expected in a premium calibre handset, including its dedicated Bluetooth headset.

The LG-GD900 is scheduled for release during the second quarter of 2009 and the phone’s advanced features will be unveiled at that time. However, visitors at the Mobile World Congress will have an exciting opportunity to get a glimpse of LG-GD900, one of the most sensational new handsets at the LG Electronics booth (Hall 8).

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To see LG’s innovative products and technologies in person, visit LG’s booth at the 2009 Mobile World Congress in Hall 8 of Fira de Barcelona. Please visit http://mwc.lge.com for more information.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2008 global sales of USD 44.7 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.
For more information, please visit www.lg.com.