LG’s New Chocolate Makes Runway Debut with Twenty8Twelve at London Fashion Week
Seoul, Korea / September 9, 2009 - LG Electronics(LG), a global leader and technology innovator in mobile communications, announced today a partnership with young fashion label Twenty8Twelve designed by Creative Director Savannah Miller and international film star, Sienna Miller. The first joint project between LG and Twenty8Twelve will be a luxurious designer case for the stylish new Chocolate mobile phone, the only handset to offer a widescreen display for extreme multimedia performance.
United by a shared vision to drive innovation and inspiration in design, the collaboration between LG and Twenty8Twelve was a natural fit. The talented sisters found the new Chocolate the perfect product for their first foray into premium phone cases. In addition to creating the limited-edition Twenty8Twelve-branded designer case, the partnership will extend to LG and new Chocolate sponsoring the Twenty8Twelve London Fashion Week show on September 21 and the commissioning of digital content exclusively for the new Chocolate.
Sheathed in luxurious bespoke leather and proudly bearing the Twenty8Twelve name on a stainless steel tag, this stunning designer case is the perfect accessory for the sleek, glossy-black new Chocolate and will be modeled before the who’s who of the international fashion world in London later this month.
“It’s a privilege for us to be working with the new LG Chocolate. It’s the most beautiful phone I’ve ever seen,” said Sienna Miller, who is currently appearing in the hit action movie G.I. Joe: The Rise of Cobra. “We just love its super sleek design. It embodies everything Twenty8Twelve aspires to be,” added Savannah Miller.
“Sienna and Savannah Miller stand out as forward-thinking designers and two of today’s hottest trendsetters while the new Chocolate stands out for challenging conventional design with its disruptive new design,” said Chang Ma, Vice President of Marketing Strategy for LG Electronics Mobile Communications Company. “As a hip new fashion label, Twenty8Twelve is the perfect partner to highlight the new Chocolate’s exceptional design qualities.”
A highlight for fans of the Miller sisters and fashion will be a behind-the-scenes look into the making of Twenty8Twelve’s runway show to be available exclusively on the new LG Chocolate microsite as well as additional multimedia content including a featurette of Sienna and Savannah sharing their thoughts on the new LG Chocolate.
For more information on the new Chocolate by LG and news on the Twenty8Twelve partnership, visit the microsite at http://newchocolate.lgmobile.com
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About LG Electronics, Inc. LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.