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Our Brand

Enhancing your life with LG's products comes with great values, benefits,
promise and personality.


LG’s philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives.

We are reaching out to discerning consumers with keen sensibilities - people who continue to explore new activities and take on new challenges to experience more and achieve a better life. We have developed our brand image gradually and consistently, always to communicate, “Life’s Good.” We are contemporary yet authentic, always evolving our fundamental philosophies to the modern arena.

Main Business in Hong Kong:


TVs, Home Audio & Video and IT products such as Monitors

Home Appliance

Refrigerators, Washing machines, and Air Care Products such as Air purifiers & Dehumidifiers


Mobile Phones, Tablets, Wearables & Phone Accessories

LG believes that making a difference in your life and making it more meaningful is the reason of our being.

See LG Brand Film


The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life.

Pioneering in technology through LG's innovative start and continuous growth, LG is becoming a faster and smarter global brand of the future.

LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs.

LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.

2010 - Present
2010 - Present
First in the world to market 84-inch ULTRA HD TV
Introduces HomeChat
2014 ntroduces world’s first 4K OLED TV and webOS smart TV, Introduces the G3 smartphone with Quad HD display
Introduces the G4 smartphone with F1.8 aperture lens
2000 - 2009
Takes the lead in US drum washing market
Develops world's first LTE mobile modem chip
Becomes the second-largest LCD TV brand worldwide
1970 - 1999
Achieves USD 100 Million in exports
Establishes first overseas production base in the US
Rebrands company as LG Electronics
Enters joint venture to develop LCD panels
1958 - 1969
Establishes Gold Star (Now LG Electronics)
Produces Korea's first radio
Produces Korea's first refrigerator
Produces Korea's first TV

Jeong-Do Management

LG Electronics 'Jeong-do Management' embodies our high ethical standards and doing business in a transparent and honest manner.

LG Way

"Jeong-do Management" is LG's unique application of ethics.
LG will succeed through fair management practices and constantly develop our business skills.

Jeong-Do Management Jeong-Do Management

LG's vision is to become the market leading company with broad market recognition.


LG will succeed through the constant development of capability based in ethical management.

Management Philosophy

Basic management philosophies that insure LG will accomplish its business activity goals.


Meet the people that help make LG a global leader and technology innovator in consumer electronics, home appliances and mobile communications.

Our Leaders
Seong-Jin Jo
Seong-Jin Jo
President of LG Electronics Inc.
Jun-Ho Cho
Jun-Ho Cho
President & CEO,
Mobile Communication Company
Do-Hyun Jung
Do-Hyun Jung
President of LG Electronics Inc.
Bong-Suk Kwon
Bong-Suk Kwon
President & CEO,
Home Entertainment Company
Woo-Jong Lee
Woo-Jong Lee
President & CEO,
Vehicle Components Company
Dae-Hyung Kim
Dae-Hyung Kim
Former CFO of GE Plastics Asia/Pacific