Evolution of TV

A whole new category,
LG OLED TV

Self-lighting Tech

The difference only OLED Self-lighting technology can deliver

The difference only OLED
Self-lighting technology can deliver

Due to the backlight, LCD TVs could not express pure black, which limited the image quality.
However, just like how the firefly naturally emits light, OLED TVs can produce Perfect Black and Perfect Colour
without contrast or distortion by removing the backlight.

Due to the backlight, LCD TVs could not express
pure black, which limited the image quality. However,
OLED TVs can produce Perfect Black and Perfect Colour
without contrast or distortion by removing the backlight.

LCD/LED TVLCD/LED TV with imperfect light control due to its backlight
LCD/LED TV with imperfect light control due to its backlight
LG OLED TVLG OLED TV that perfectly controls the light
LG OLED TV that perfectly controls the light

10-bit Panel

Perfect Black brings out the marvelous wonders of Perfect Colour,
presenting the inherent beauty and expressing in each scene to multiply the emotions.
LG OLED TV offers vivid colours over 1billion generated by 10-bit panel.

Perfect Black brings out the marvelous wonders
of Perfect Colour, presenting the inherent beauty.
LG OLED TV offers vivid colours over
1billion generated by 10-bit panel.

Active HDR

Active HDR, infinite contrast created under perfect light control

Active HDR, infinite contrast
created under perfect light control

LG OLED TVs can reproduce over 21 stops of brightness, as compared to just 14 for LCD TVs.
LG OLED TV makes it possible to see the details.

LG OLED TVs can reproduce over 21 stops of brightness,
as compared to just 14 for LCD TVs.
LG OLED TV makes it possible to see the details.

Learn more about Active HDR with Dolby Vision™

Innovation Design

The innovation of LG OLED TV
is truly a revolution in design

LG OLED TV with independently lighting pixels supports
an ultra-thin structure, enabling another innovation.
Beauty shines through OLED panel on glass.

Learn more about LG OLED TV

Awards

The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

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