Chocolate Makes A Sweet Return
Seoul, Korea, July 7th, 2009 - LG Electronics (LG), a global leader and technology innovator in mobile communications, announced today the development of the next generation Chocolate, the company’s most successful mobile handset to date.
From the design team that created the original Chocolate, the new phone will showcase a highly distinctive design that takes optimal advantage of the device’s features and performance. The new Chocolate will be a disruptive force in conventional mobile screens in an effort to maximize usability yet carry on the minimalist-inspired style and iconic design of its predecessor.
“We’re returning to an all-time favorite to re-create the original experience,” said Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Over 21 million Chocolate handsets have been sold across 54 countries to date and we believe the next generation Chocolate will have a tremendous impact on the market, extending the growth that LG experienced during the first half of this year.”
LG’s new Chocolate phone is the fourth model in the LG Black Label Series. The original Chocolate debuted globally in May 2006 and went on to become the most popular phone in the company’s history. The same year, this mobile phone was recognized internationally for its design innovation by winning the prestigious Red Dot Design and the iF Design awards. Other Black Label Series handsets include LG Shine with its revolutionary full-metal body and LG Secret, an elegant carbon fibre and tempered glass classic.
The new LG Chocolate phone is expected to be unveiled in August. Additional information and images will be made available regularly prior to the launch.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.