LG Launches Next Generation Washing Machine Series
Exclusive LG Series Delivers Innovation, Efficiency and Eco-friendliness
HONG KONG, 20 March 2013 – Today, LG Electronics (LG) launched its brand new washing machines series, featuring LG’s Direct Drive system and 6 Motion Direct Drive technology for total control over your washing specifications. The new series is capable of six unique washing modes based on conventional hand washing methods. Thanks to advanced technology that prevents abrasion, all of these modes are powerful yet gentle on your clothes. Forget your old loud and annoying washing machine – LG’s innovative Drive Motor also reduces noise and vibration during cycles. Join LG for a cleaner, healthier, quieter and more eco-friendly laundry experience!
6 Motion tech allows for gentle, hand-washed results
LG’s ingenious 6 Motion Direct Drive technology delivers a deep wash for your clothes with tailored settings that vary according to the laundry type. For ideal results, six preset drum movements allow you to optimize the way LG’s washer handles your clothing. This powerful new series also reduces powder residue left on clothes more effectively than other models. Keep your clothes looking colorful, sharp and fresh by washing them with functions that enhance their softness and cleanliness each and every time.
For optimal results, LG’s advanced 6 Motion Direct Drive motor has a variety of speeds and movement settings to match any laundry type, all while emulating the power and care of conventional hand-washing methods. These settings include Tumbling (Basic Motion), Stepping (Wrinkle Care), Scrubbing (Effective Detergent Dissolving), Rolling (Silent Wash), Swing (Delicate) and Filtration (Even Washing Performance), which can be selected as you like for the perfect laundry experience.
Inverter Direct Drive Motor promises durable and eco-friendly washes
Despite such exceptional cleaning power, LG washers are exceptionally quiet and reliable, thanks mainly to LG’s Inverter Direct Drive motor, attached directly to the center of the drum. While conventional motors use a crude system of belts and pulleys resulting in noise and clothing abrasion, the advanced Inverter Direct Drive Motor drastically reduces vibration and enables up to 25 percent energy savings compared to other models. With such comprehensive enhancement, LG’s new series keeps noise levels down so that you can run cycles at night without any risk of being disturbed. LG is also demonstrating full confidence in the durability and reliability of its Inverter Direct Drive motor by offering a 10-year warranty.
True Steam™ for refreshing anti-allergy cleanliness
LG’s washing machine incorporates exclusive True Steam™ technology, leveraging small steam particles (size less than 1/1000 of the size of water particles) to remove allergens, mites and even residual detergent from the fabric, all of which may cause respiratory problems or skin allergies. Due to this feature, LG’s steam washer has received certification from the British Allergy Foundation, the Asthma and Allergy Foundation of America (AAFA) and the British Allergy Foundation (BAF). Along with some great health benefits, this steam technology also includes a Steam Refresh function that uses steam to remove wrinkles and odors from clothes in just 20 minutes, bringing freshness to your clothes faster than ever before.
Special Highlight: LG’s latest Intelligent Design Dryer
LG has also launched its brand new dryer along with its latest washing machine series to enhance the overall efficiency and performance of your laundry experience. LG’s new dryer was designed with advanced technology like an internal Dual Sensor system for measuring moisture and humidity levels and automatically adjusting drying times. Its Two Way Tumbling enables the dryer to rotate the drum clockwise and counter-clockwise, which helps untangle loads and provides even, high-quality drying for each load. LG’s dryer also has a stainless steel drum built to dry clothes efficiently without any wear and tear. Additional functions include Timed Dry and Time Delay for customers on the go. No matter when you need it, LG’s advanced washing machine and dryer are ready to take care of all your laundry needs.