LG USHERS IN A NEW ERA OF VIEWING PLEASURE WITH “ULTIMATE DISPLAY” OLED TV 55EM9700

  • Updated
  • 21/12/2012

Hong Kong, Dec. 19, 2012 – LG Electronics (LG) ushered in a new era of television with the unveiling of the world’s largest and slimmest 55-inch OLED TV. LG vowed to develop the most advanced commercial OLED TV on the market and to be the first company to offer it to consumers in the second half of this year.

The OLED TV’s WRGB technology is the culmination of years of research and development at LG, the company behind the world’s first commercialized 15-inch OLED TV in 2009. LG’s 4-Color Pixel technology relies on a white sub-pixel to perfect the color output. A Color Refiner enhances the image, resulting in pictures that are the most vibrant, natural and comfortable to the human eye. The screen also delivers a perfect viewing experience without distortion or loss of contrast regardless of ambient brightness or viewing angle.

Unlike LCD or LED displays which require backlights, OLED TVs generate their own light, eliminating the need for backlighting. Thanks to the advanced external composition of the OLED TV’s casing, the final product has a thickness of only 4mm and weighs a nominal 10kg bringing the Paper Slim design philosophy to fruition. By utilizing premium-grade carbon fiber reinforced plastics (CFRP) for the shell, the OLED TV’s sleek form has been perfectly realized. CFRP is a high quality material mainly used in aircrafts and super cars as it is known for its superb durability and strength. Ultimately, it is lighter and thinner than aluminum, allowing for a Seamless Finishing befitting such a revolutionary product.

What’s more, LG’s OLED TV combines the company’s industry-leading CINEMA 3D technology with Smart TV capabilities, creating the most immersive and comprehensive home entertainment experience on the market today.

“With OLED TV leading our premium product line-up in Hong Kong, we have a very strong case to become the number one TV brand in this region.” said Mr. Paul Park, Senior Manager – Home Entertainment Marketing Management Group. “Until that day, we will continue to develop the products that have made us the most innovative home entertainment company in the industry.”