New Chocolate Comes with Big Surprises

  • Updated
  • 30/07/2009
Click to enlarge
Thumbnail Image Thumbnail Image Thumbnail Image

Seoul, Korea / July 30, 2009 - LG Electronics (LG), a global leader and technology innovator in mobile communications, officially revealed today the full image and key specifications of the new LG Chocolate phone (model: LG-BL40).

The fourth handset of the Black Label Series boasts a distinctive 4.0-inch wide screen high-definition LCD with an 800 by 345 pixel resolution for a superb viewing quality. The wide screen breaks away from conventional screen designs with a 21:9 aspect ratio for a panoramic, cinema-like quality and optimal mobile computing experience.

With the enlarged screen, users will experience a surprisingly convenient and efficient mobile environment. Browsing the Internet is made incredibly easy because with 800 pixels at one’s disposal, there is no need to scroll horizontally to read entire web pages. The 4.0-inch display also features a Dual Screen UI that can efficiently display two different types of content simultaneously.

The wide HD LCD “Real VGA” screen provides a full range of natural colors for displayed images, making photos more crisp, videos more true-to-life, games more dynamic and documents more readable.  

“The initial response to the new LG Chocolate phone has exceeded our expectations by a wide margin,” said Dr. Skott Ahn, CEO of LG Electronics Mobile Communications. “Although much interest seems focused on the striking shape of the handset, the real surprise will be when people discover the advantages of the 4.0-inch screen in terms of viewing pleasure and ease of use.”

The new LG Chocolate’s wide screen is overlaid with curved tempered glass and is seamlessly encased in a glossy black finish and iconic red highlights. Although the screen may be much wider, the new LG Chocolate makes an incredibly slim and chic style statement that was also inherent in the original Chocolate.

The new LG Chocolate will be available beginning Q3 in 54 countries. More information is available at www.lgmobile.com.

# # #

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.