New LG Chocolate Impresses Trendsetters at London Fashion Week
Seoul, Korea / September 22, 2009 - LG Electronics (LG), a global leader and technology innovator in consumer electronics, announced that the LG Chocolate phone made an impressive debut today during London Fashion Week as the headline sponsor of designers Sienna and Savannah Miller’s Twenty8Twevle catwalk show. Modeled before the glitterati of the international fashion world, the innovative wide screen phone was lauded for its bold visionary style and design initiative.
Living up to the deserved hype as one of the must-see collections in London this week, Twenty8Twevle’s Spring/Summer 2010 collection drew a star-studded guest list featuring influential fashion editors, supermodels, industry professionals and stars such as Anna Wintour, an editor in-chief of Vogue, Alexa Chung, TV presenter of MTV US and the worldwide supermodels; Kirsty Hume, Poppy Delevigne, Trish Goff, as well as Pixie Geldof, well-known supermodel and DJ with her sister Peaches Geldof, renown as a celebrity columnist. The rising designer diffusion label showcased its brand new collection, providing a fitting stage for new LG Chocolate’s sparkling style to shine.
With its slim form factor and glossy black finish creating a sense of subtle luxury, the unconventionally wide new Chocolate proved irresistible to excited guests who had their first hands-on experience with the new device. Judging by their glowingly positive reactions, the elegant phone looks set to be one of the most sought-after items this season among discerning fashionistas.
London Fashion Week makes its run until September 23. For more information on the new Chocolate by LG and details about the Twenty8Twelve partnership, visit the phone’s microsite at http://newchocolate.lgmobile.com.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.