The World’s 1st 5-inch, 4:3 Ratio IPS Display on an Android Phone
Redefine Your Mobile Viewing Experience with the LG Optimus Vu

  • Updated
  • 30/10/2012

The Ultimate IPS Display Shows Images with “Real-Life” Colors


(Hong Kong – 17 October 2012) There are plenty of smartphone options available in the ever-changing market. However, how many users can enjoy total comfort while browsing or reading from their smartphones? Because of this, LG launched the LG Optimus Vu, specifically targeting your sense of sight. With a 5-inch, 4:3 ratio display, the LG Optimus Vu creates an ideal visual experience, where users can view an entire page at once with the perfect screen ratio. Additionally, the LG Optimus Vu is equipped with a Quad-Core processor, the Android™ 4.0 and different pre-installed note taking features, which completely cover all your daily needs. Ever since the March launch of the LG Optimus Vu in Seoul, together with promotion from the Korean drama “A Gentleman's Dignity”, the LG Optimus Vu has been widely welcomed by smartphone users and has been sold over 500,000 units.

5-inch IPS Display with a 4:3 Ratio, Designed for an Ideal Experience
The 4:3 ratio display of the LG Optimus Vu covers a much larger range, so that you can enjoy a view without boundaries when browsing the web, reading newspapers, magazines or even comics, and when writing emails. More content can be shown on a single screen, eliminating the complicated steps like scrolling and swiping across the screen, showing how LG emphasizes the quality design for human-being. The LG Optimus Vu is also equipped with an XGA IPS LCD – a crystal-clear touch screen at a 768 x 1024 resolution – with each individual pixel composed of red, blue and green sub-pixel display elements. From now on, you can enjoy all of life’s moments in true colour through clear, bright images. The whole world is at your fingertips with the Optimus Vu’s gorgeous screen.

Adopting the classic LG L-Style design and a modern square style with exclusive “Floating Mass Technology”, the LG Optimus Vu provides superior mobility with a mere 168g weight and slim body at 8.5mm. This sleek and stylish design makes the device handy, highly portable, and easily slipped into any pocket, boasting the incredible quality of its lightweight design. Available in two colour choices, either black or white, the LG Optimus Vu can suit varying styles and professions, a key point of its trendiness. All in all, the Optimus Vu’s blend of technology and daily functionality will certainly shout a strong sense of fashion sensibility and contemporary charm.

Innovative Practical Features Put the Whole World in Your Hand

The LG Optimus Vu not only comes pre-installed with the Android™ 4.0 Ice-cream Sandwich operating system, it also integrates amazing new features including “Notebook”, “QuickMemo™” and “Polaris Office.” “Notebook” makes LG Optimus Vu your personal virtual organizer by selecting an appropriate template in which you can arrange your notes in your own preferred way. Moreover, you can freely add text, photos, videos, location sharing, voice note, symbols, the date and time and much more. With just a few taps, “Notebook” transforms the LG Optimus Vu into your own cookbook, comic or dairy, all based on your preferences. You can even compose a special letter to your loved ones! Furthermore, with the original LG Optimus Vu Rubberdium™ pen*, these functions are even more convenient.

A swift button at the top of LG Optimus Vu conveniently starts the “QuickMemo™” function, allowing for instant screen-capturing and additional drawing or text writing on the captured image. Users can also share their screen’s contents via Wi-Fi Direct. What’s more, the “Polaris Office” software enables you to instantly display presentations or documents to a TV screen which supported by Wi-Fi Direct.

* included in LG Optimus Vu gift pack

Quad-Core Processor Delivers the Stunning Performance Available
The LG Optimus Vu is empowered by NVIDIA® Tegra®-3 1.5GHz Quad-Core processor and its 1GB of RAM which enable seamless multi-tasking and full-throttle power. The 2,080 mAh Li-polymer long-lasting battery powers up the bondless and exciting mobile experience.

Enjoy a Short Video and Vote for your Favourite Feature to Win an LG Optimus Vu
From 26 October to 22 November 2012, through LG’s Facebook page or via QR Codes on the relevant advertisements, users can view two demonstration videos regarding the LG Optimus Vu’s life enriching functionality. Simply vote for your favourite LG Optimus Vu feature to enter a lucky draw and get a chance to take a brand new Optimus Vu home! (Total of 4 winners)

LG Facebook page:  www.facebook.com/lghklifesgood

Suggested Retail Price
The LG Optimus Vu (P895) is available in two colours, black and white. The suggested retail price of the LG Optimus Vu is HK$4,998.

For each purchase of an LG Optimus Vu, customers can enjoy a free limited edition LG Optimus Vu gift pack at a value of HK$388, including a pouch, a transparent screen protector and an original LG Optimus Vu Rubberdium™ pen. The promotion offer is served on a first-come first-served basis and last until the stocks runs out.