WITH NEW G3, LG AIMS TO REDEFINE CONCEPT OF SMART AND SIMPLE
New G3 Builds on Legacy of the Acclaimed G Series with “Simple is the New Smart”
Highlights of the new G3 include:
5.5-inch Quad HD display with 538ppi, 2560 x 1440 resolution with four times the resolution of HD and almost two times higher resolution than a Full HD display
13MP OIS+ (Optical Image Stabilizer Plus) camera with a revolutionary Laser Auto Focus (fastest result was 0.276 seconds*) that can shoot stunningly sharp images in a fraction of the time
Polished metallic skin on the rear cover that is lightweight, fingerprint-proof and most of all, beautiful
Floating Arc form factor that feels incredibly comfortable in one hand and incorporates the innovative design heritage of the Rear Key
Redesigned graphic user interface (GUI) consistent with the Simple is the New Smart concept of the G3
True-to-Life Viewing Experience
LG’s reputation in the display arena is second to none and the development of the G3’s breathtaking Quad HD display was the result of years of innovation in display technology. With a pixel density of 538ppi and 2560 x 1440 resolutions, the G3’s Quad HD display sets new viewing standard producing images that are sharper and clearer than traditional smartphone displays. At 5.5-inches, LG G3 boasts a screen ratio of 76.4 percent with thin bezels all around so the phone feels as comfortable for one hand operation.
The high resolution display on the G3 also required LG engineers to pair it with battery technology that was just as innovative. LG equipped the G3 with a 3,000mAh removable battery and advanced optimization technologies to further maximize battery efficiency. By replacing the metal in the battery cathode with graphite, LG engineers were able to extend the lifespan of the G3’s battery. The result is a battery that can keep up with the Quad HD display’s ultra-high performance without losing steam in the middle of the day.
Combined with the proven and popular OIS+ technology first seen in the G Pro 2, the G3’s advanced 13MP OIS+ camera is designed to quickly and easily capture life’s special moments as they occur, not necessarily when you want them to occur. This is made possible with G3’s innovative Laser Auto Focus, the first of its kind in the smartphone industry. This technology enables the G3 to capture the best moment — even in low light — by measuring the distance between the subject and the camera using a laser beam. So no more fuzzy pictures of your son scoring his first football goal because your camera couldn’t decide quickly enough which toddler in the playground to focus on., the G3 is sure to impress even the most discerning shutterbugs.
LG also simplified the process of actually capturing those special moments. Rather than having to focus on the subject in preview mode and then pressing the shutter button, with the G3, tapping the subject to focus will simultaneously also trigger the shutter. What’s more, the G3’s 2.1MP front camera incorporates several new enhancements such as a larger image sensor and larger aperture for more light throughput and better-looking selfies. A unique twist has been added to the standard timed selfie mode by incorporating gesture shot— when ready to shoot, simply clench your hand into a fist and the G3 will recognize the gesture and begin the automatic three-second countdown. It couldn’t get any simpler than that.
For video, the G3 offers superior sound quality with instinctive microphones that measure the environment to identify the optimal audio level for the clearest recording. And with the built-in 1W speaker with Boost AMP, users can enjoy videos and music accompanied by richer sounds and clearer tones.
Balanced and Simplified Design Language
The Floating Arc design of the G3 with its ergonomic arch and slim side profile provides an extremely comfortable grip for one-handed use. The Rear Key continues to anchor LG’s innovative design language, with a newly designed power key and volume buttons as well as more premium quality materials and finish. LG also refined sophisticated technical features and advancements located on the rear by arranging them in a clean and singular layout consistent with the G3’s well-balanced design language. The stylish metallic skin with matte finish which keeps the G3 looking clean and fingerprint-free will be offered in three vibrant colors: Metallic Black, Silk White and Shine Gold.
The complement the new external design, LG adopted a minimalistic user interface design with flat graphics. The circular motif of the graphic assets in the new UI was derived from the shape and concept of LG’s logo, reflecting its unique visual style and identity.
Simplified UX to Reflect Simple Pleasures
In addition to the advanced core technologies, LG took its Learning from You approach to a higher level with new UX features to offer G3 users a unique experience unlike any previous LG smartphone. Highlights include:
Smart Keyboard: Adaptive technology learns as you type for faster input with less mistakes. Smart Keyboard reduces input errors by up to 75 percent by tracking and analyzing typing habits and intuitively “knowing” what word the user intended to type. The height of the keyboard can also be adjusted to better fit the user’s hands and position of the thumbs. Individual keys can also be customized with frequently used symbols for even faster input.
Smart Notice: Like a personal assistant, Smart Notice provides suggestions and recommendations based on user behavior, phone usage patterns and location to offer user information when it’s needed the most. Smart Notice can remind you of a call you declined earlier and ask if you would like to call that person back. If you have a large number of unused files or apps on the G3 taking up valuable space, Smart Notice will ask if you would like to delete or uninstall them. But what sets Smart Notice apart from other personal assistants is its natural language capabilities. For example, instead of just displaying today’s temperature and weather forecast, Smart Notice will make a recommendation such as, “You may want to take an umbrella today since it will rain this evening.”
Smart Security: Understanding the importance of maintaining and securing confidential data when smartphones are shared, misplaced, lost or stolen, the LG G3 offers a number of enhanced security features such as:
。 Knock CodeTM enables users to unlock their device with a pattern of taps. Merging security and convenience, users can create a personalized code that can be entered anywhere on the screen. With the G3, users have the option of being able to use KnockON to wake the screen to check the time as well as enter the home screen directly
。 Content Lock keeps personal files safe and hidden from view when sharing the G3 with friends. When the G3 is connected to a PC, Content Lock prevents file previews so the data is still safe. The locked files can reside either on the G3’s internal memory or on the microSD card.
。 Kill Switch gives G3 owners the ability to disable their phones remotely in the event of theft. The Kill Switch also allows content on the G3 to be wiped so personal information won’t be compromised. Kill Switch also includes antivirus scanning and remote wipe and lock, among other essential features.
LG will also be offering a collection of new premium accessories to accompany the LG G3:
QuickCircleTM Case: Allows easy access to frequently used functions such as LG Health, incoming calls, text messaging, music and camera all from the QuickCircle™. The folder-style case lets users enjoy various features of their G3 without ever having to open the cover. Users can check the time, place calls, send text messages, take photos, listen to music or get an update of their health directly from the circular window.
The case is designed to protect the side edges of the G3 and provide the best “grip-ability” while maintaining the G3’s original sleek lines. To accentuate the beauty of its circular design language, the QuickCircle™ also comes with the Smart Lighting, which emits a soft, white, circular glow inside the window whenever the case is opened/closed or a call/text message is received. Wireless charging compatible with the Qi interface standard is also possible with the
QuickCircle™ Case, adding more convenience and portability.
LG Tone InfinimTM (HBS-900): Developed in collaboration with Harman/Kardon®, the Bluetooth stereo headset delivers premium audio quality sound in a stylish design. Built with retractable wire management technology and jog buttons for effortless search, LG Tone Infinim™ also features Name AlertTM to verbally notify you who is calling before you answer.
Wireless Charger: Compact and foldable, LG’s Wireless Charger is optimized for easy portability. Compatible with Qi’s wireless power charging technology, the Wireless Charger from LG makes staying powered up as convenient as possible.
External Battery Charger: While not used as the external charger, this compact design product can be used as a mobile stand.
LG G3 will be available for preorder starting on 20th June in Hong Kong and Macau at LG authorized dealers, and will be on-shelf from 27th June.
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