If Design 2010

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Crystal (GD900)

The world's first slider phone to utilize a transparent touch keypad. The transparent touch keypad and battery cover create a unique look for the phone as the image behind the phone is projected through these parts when the slider is opened. This not only produces a distinctive aesthetic characteristic but also provides functional convenience for the user, such as a full touch keypad and gesture UI. The transparent area is a result of innovative design and structure, tempered glass which incorporates a special metallic material is used to increase the strength of the transparent part. The phone also includes an 8 megapixel AF camera with HD capability, which is protected from damage by the slider.

Lollipop (SV800)

This is a mobile phone designed for the younger generation, taking into special consideration the users' typical behavioral and psychological characteristics. A clean look is maximized by replacing the exterior screen with an eye catching element of 220 dot matrix LEDs. This can display visual information such as caller ID, time, date, and emoticons etc. Cell phone usage characteristics of teenagers, such as regular usage of self-cameras, are taken into account, and a 3 megapixel AF exterior camera is mounted onto the device. In addition to this, a 1.3 megapixel wide-angle interior camera makes higher quality photographing possible. The interior wide-angle camera allows the user to take a self portrait photograph with less arm extension, and therefore is more convenient.

Watch phone (GD910)

A Touch Mobile phone on a wristwatch for the first time worldwide. To overcome the size-related disadvantages resulting from the 1.43" LCD, the sides of the display are shaped in a trapezoid, which allows the LCD to be as large as possible. The curved surface design of the LCD window makes the phone resistant to shock. The surface that touches the user's wrist is curved to enhance comfort. To produce a clean look on the front of the device, screws and fixings are on the back. Functions such as Touch screen and voice recognition improve usability. The Send/END/POWER buttons are large, and created from stainless steel. This helps to minimize errors when using the Touch LCD. The product can also be used without manual controls, by using the Voice guide function. In order to improve safety, stainless steel and tempered glass are used in the product. A waterproof function and changeable straps increase product durability.

Lotus (LX610)

Designed specifically for young women, this phone allows users to easily operate the device by using a QWERTY keypad, already familiar to PC users. This is particularly satisfying for consumers who consider their messaging service important and desire a compact phone. Usability is improved through the unique interface; a large 2.4 inch LCD touch screen that can be operated easily and intuitively is applied on the front screen and a large 2.4 inch display is also applied on the back screen. The overall look of the phone is completed by the case design, which can be adapted to coordinate with patterns, straps, pouches etc.

EVE (GW620)

An Elegant and Simple look, Well defined details and Good grip, with a rounded shape Elegance is increased with an aluminum hairline. The design is completed with the harmonious use of glossy areas and flat surfaces. Usability is increased with the application of the first 5-line QWERTY keypad. As the device is a slide QWERTY phone, an overall rounded designed has been created to increase portability and grip feel when the slide is closed. Both ends of the keypad are rounded to prevent discomfort when the user is using the QWERTY keyboard (resulting in an increase in grip feel). The user is able to use the product easily as usability was a key focus point during the design process. As this is our first Google Android phone, it is designed to convey LG's technical expertise and trend leadership image.

MINI (GD880)

Metal & Black The shape of this model forms one concise straight line, utilizes a peculiar characteristic of metals, looks elegant and does not follow the crowd. Various high-tech functions such as a 5M camera, HD video recording, video conferencing, GPS etc are integrated into an extremely small phone. The exterior is crafted from a metallic frame, manufactured and processed with precision. The body and screen are formed from strong materials, resistant to scratching, and the cover parts are processed with rubber spray to prevent discoloring and contamination. The newly developed hybrid-type narrow bezel LCD brings many advantages. It creates a completely different exterior when compared to pre-existing touch screen phones, creating the experience of a large display coming from a compact size. The MICRO SD/MICRO USB caps are sliding, which makes access easy and also makes it impossible to lose the cap. The back cover is designed for simple attachment, making it easy to replace the SIM CARD and battery. Various functions can be used easily just by pressing icons on the screen after powering on, and each icon is expressed as a universally-recognized picture.

White (BL40)

The quality of the phone's exterior, including scratch resistance, is improved by the application of tempered glass onto the entire screen and the use of IML material on the battery cover. The inconvenience of a small touch screen is improved by incorporating a 4 inch wide-screen, and thickness and width are minimized to improve portability, which is inversely proportional to screen size. Based on a concept resulting from consumer insight, we have entered a new era of visual cell phones: by making full browsing possible, enabling the ��Phone theater�� experience through ��Real cinema view�� (21:9) and emphasizing the display with a minimalistic design, this allows users to concentrate only on the screen.