Design plays a critical role in harmonising technology and human needs. In an effort to predict emerging needs and deliver innovative products to the public, LG has developed a comprehensive design philosophy that boils down to four basic elements: concept, style, interface, and finish. At LG, we strive to make your home life easier and more enjoyable by creating digital appliances that fit your lifestyle and home décor.
In this era of digital technology, LG has been delving deeply into design and research. Our design team is focused on creating digital appliances that make life easier and more fun. Digital technology is becoming an increasingly important tool in our modern lives. A growing number of products come equipped with “intelligent” microchips and networking options. This technology, though still in its early stages, has great potential—requiring our designers to put on their “inventing caps” to predict emerging trends, design new lifestyle concepts, and test out their designs on a demanding public.
At the LG Life Soft Research Lab, established almost 20 years ago, researchers, designers, and trend scouts work to predict the future by examining and identifying consumer desires; observing the public’s interest in products; and developing design concepts and solutions, based on this research. This is how LG stays one step ahead of the game—we’re always working on products for the future. Our research is focused not only on new products and technological trends, but also on understanding customer and market behaviour.
A great deal of your daily life takes place in the kitchen. So we put careful research and deliberation into our kitchen designs to meet your needs. The four basic elements of our design philosophy—concept, style, interface, and finish—are carefully integrated into every LG digital kitchen appliance.
LG is constantly pushing the boundaries of digital technology and stylistic sophistication to reflect the desires of our customers. We aim to create convenient, spacious, and stylish refrigerators for consumers with different needs. Two examples are our Combination Fridge/Freezers and Side-by-Side Refrigerators. With unique innovations like the Moisture BalanceTM Crisper that controls humidity in your vegetable drawer, to the ingenious XtraSpace Icer that frees up storage space by placing the icemaker in the freezer door, LG is working hard to sustain its reputation as the industry’s leader in design innovation.