Design plays a critical role in harmonising technology and human needs. In an effort to predict emerging needs and deliver innovative products to the public, LG has developed a comprehensive design philosophy that boils down to four basic elements: concept, style, interface, and finish.
At LG, we strive to make your home life easier and more enjoyable by creating digital appliances that fit your lifestyle and home décor.
In this era of digital technology, LG has been delving deeply into design and research. Our design team is focused on creating digital appliances that make life easier and more fun.
Digital technology is becoming an increasingly important tool in our modern lives. A growing number of products come equipped with “intelligent” microchips and networking options. This technology, though still in its early stages, has great potential—requiring our designers to put on their “inventing caps” to predict emerging trends, design new lifestyle concepts, and test out their designs on a demanding public.
At the LG Life Soft Research Lab, established almost 20 years ago, researchers, designers, and trend scouts work to predict the future by examining and identifying consumer desires; observing the public’s interest in products; and developing design concepts and solutions based on this research.
This is how LG stays one step ahead of the game—we’re always working on products for the future. Our research is focused not only on new products and technological trends, but also on understanding customer and market behaviour.
LG is currently the only company offering its unique Direct DriveTM technology. In 2008, our innovative Steam Direct DriveTM washing machine was voted "Product of the Year" for "Excellence in Garment Care" by Get Connected. LG has some of the largest-capacity washing machines available, not to mention customised to fit each customer’s needs.