Design plays a critical role in harmonising technology and human needs. In an effort to predict emerging needs and deliver innovative products to the public, LG has developed a comprehensive design philosophy for monitors that boils down to four basic elements: concept, style, interface, and finish.
At the LG Life Soft Research Lab, established almost 20 years ago, researchers, designers, and trend scouts work to predict the future by examining and identifying consumer desires; observing the public's interest in products; and developing design concepts and solutions based on this research.
This is how LG stays one step ahead of the game—we’re always working on products for the future. Our research is focused not only on new products and technological trends, but also on understanding customer and market behaviour.
LG has set a new standard for LCD monitors by focusing on the designs that consumers want and the features they demand. LG FLATRON and LG Fantasy monitors have cumulatively won seven iF and Reddot Product Design Awards for their keen ergonomics, unique design, and innovative LED backlight technology. These monitors also boast the exclusive LG f-EngineTM and Digital Fine Contrast (DFC) technologies, which optimise image quality, contrast ratio, and colour reproduction. LG monitors can adapt to the needs of business users, gamers, graphic artists, and multimedia enthusiasts.