LG achieves record sales of 2 mn DVD writers in Y2008

  • Updated
  • 07/01/2009

New Delhi, January 07, 2009: LG Electronics India Pvt. Ltd., an emerging leading player in the IT segment announced its landmark achievement of selling 2 million DVD writers in Y2008. LG’s estimated market share in this segment now stands at 49% in open market, which clearly substantiates its leadership position. Globally also, LG Electronics is World’s No.1 in Optical Disk Drives for 9 continuous years.

The growth over 2007 has been a whopping 100%. The sales have 90% contribution from trade and 10% contribution from OEM partners.

Commenting on the achievement, Mr. R. Manikandan, Business Group Head, Digital Display & Storage, LG Electronics India Pvt. Ltd. said, “Our unique Secure Disc feature in LG DVD writer, that offers multiple data security options, is well appreciated by consumers & dealers. We firmly believe that the first step to market leadership is product strength. Hence, all the focus is on bringing out technologically and aesthetically superior products for the Indian market. It has been a proud achievement for us and the results substantiate our technological edge in the industry.”

He further said, “We closed Y2007 with 1 million DVD writers sales and it is a proud moment to close Y2008 with double the sales, i.e., 2 million units sold. We will sustain such momentum in 2009 also and aim to achieve another landmark in DVD writers by year-end. Channel partners have a critical role to play in our success and I take this opportunity to thank our partners for their consistent support and the enthusiasm they have demonstrated for all our products.”

About LG Electronics India Pvt. Ltd.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 9500 crore in 2007. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, PC Monitors, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.