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LG begins the New Year with the launch of its full touch screen handset

  • Updated
  • 08/01/2009

New Delhi, January 08, 2009: LG Electronics India Pvt. Ltd, a worldwide technology and design leader in mobile communications, today unveiled the LG KP500 (nicknamed Cookie) for the Indian market. This attractively-priced full touch screen handset is complete with the latest touch technology and features found in the existing high-end full touch screen handsets currently available in the market. LG welcomes all its users to join the touch generation.

From LG's experience in producing stylish and sophisticated handsets, the LG KP500 also receives attention to the finer details. Slim-profiled and lightweight, the LG KP500 comes in an excellent and stylish Vandyke brown colour. The LG-KP 500, rightly named “Cookie”, holds a universal appeal towards all consumers. The LG Cookie is the most affordable and easy to use touch screen phone available to Indian consumers with a host of features.

On this occasion, Mr. Anil Arora, Business Group Head, Mobile, PCs and DAV, LG Electronics India Pvt. Ltd said, “At LG, we continuously strive our best to innovate and launch world class products at affordable prices. Extending the touch generation phones from LG, we launched the LG-KP500 which is packed with dynamic features like sophisticated design; convenient user interface. The LG Cookie will expand touch screen technology to many people around India. We are certain that LG Cookie will appeal to all and it will be the handset that everyone will be reaching out for.

Keeping in touch with friends has never been easier as the LG KP500 has the latest UI that allows the user to attach a friend's photo for the speed dial feature and then page through the portraits and touch the friend to be called. LG expects to broaden the base of touch screen handset consumers around the world.

HeNew Delhi, January 08, 2009: LG Electronics India Pvt. Ltd, a worldwide technology and design leader in mobile communications, today unveiled the LG KP500 (nicknamed Cookie) for the Indian market. This attractively-priced full touch screen handset is complete with the latest touch technology and features found in the existing high-end full touch screen handsets currently available in the market. LG welcomes all its users to join the touch generation.

From LG's experience in producing stylish and sophisticated handsets, the LG KP500 also receives attention to the finer details. Slim-profiled and lightweight, the LG KP500 comes in an excellent and stylish Vandyke brown colour. The LG-KP 500, rightly named “Cookie”, holds a universal appeal towards all consumers. The LG Cookie is the most affordable and easy to use touch screen phone available to Indian consumers with a host of features.

On this occasion, Mr. Anil Arora, Business Group Head, Mobile, PCs and DAV, LG Electronics India Pvt. Ltd said, “At LG, we continuously strive our best to innovate and launch world class products at affordable prices. Extending the touch generation phones from LG, we launched the LG-KP500 which is packed with dynamic features like sophisticated design; convenient user interface. The LG Cookie will expand touch screen technology to many people around India. We are certain that LG Cookie will appeal to all and it will be the handset that everyone will be reaching out for.

Keeping in touch with friends has never been easier as the LG KP500 has the latest UI that allows the user to attach a friend's photo for the speed dial feature and then page through the portraits and touch the friend to be called. LG expects to broaden the base of touch screen handset consumers around the world.

He further said, “Till date the use of full touch screen technology has been restricted to the niche buyers but with the launch of LG KP500 at affordable price, we hope that more people will experience the joy of using the latest touch screen technology and it will be very much liked by young college going people. With the latest handset we expect to capture 7% market by the first quarter of 2009”.

The LG KP500 has an embedded stylus pen concealed in the base that can be easily removed for the advanced handwriting recognition program that allows the user to write memos and text messages, and also edit photo images by touching the screen with the pen tip. The QWERTY onscreen keyboard slides into view when the LG-KP500 is held horizontally, and the auto rotating display always shifts images or documents for proper viewing no matter which way the handset is turned. Also packed into the LG KP500 are motion sensor games that are played by turning, flipping, and shifting the handset for a more active and fun gaming experience with jus a flick of your wrist. The phone is fuelled by a powerful battery which provides a remarkable talk time for upto 7 hrs. The phone packs in a 3 mega-pixel camera and comes in eye caching Vandyke brown colour. The phone has an internal memory for 48 MB and also bundles a 1GB micro SD cards for user to store their favourite music, videos and images. The phone also packs in benefit like USB charging through the data cable, provided in box for users who are computer savvy .The Phone also displays the images clicked on a time scale for easy reference of users. The LG-KP500 phone is just 11.9 mm thick placing it amongst the lightest and thinnesNew Delhi, January 08, 2009: LG Electronics India Pvt. Ltd, a worldwide technology and design leader in mobile communications, today unveiled the LG KP500 (nicknamed Cookie) for the Indian market. This attractively-priced full touch screen handset is complete with the latest touch technology and features found in the existing high-end full touch screen handsets currently available in the market. LG welcomes all its users to join the touch generation.

From LG's experience in producing stylish and sophisticated handsets, the LG KP500 also receives attention to the finer details. Slim-profiled and lightweight, the LG KP500 comes in an excellent and stylish Vandyke brown colour. The LG-KP 500, rightly named “Cookie”, holds a universal appeal towards all consumers. The LG Cookie is the most affordable and easy to use touch screen phone available to Indian consumers with a host of features.

On this occasion, Mr. Anil Arora, Business Group Head, Mobile, PCs and DAV, LG Electronics India Pvt. Ltd said, “At LG, we continuously strive our best to innovate and launch world class products at affordable prices. Extending the touch generation phones from LG, we launched the LG-KP500 which is packed with dynamic features like sophisticated design; convenient user interface. The LG Cookie will expand touch screen technology to many people around India. We are certain that LG Cookie will appeal to all and it will be the handset that everyone will be reaching out for.

Keeping in touch with friends has never been easier as the LG KP500 has the latest UI that allows the user to attach a friend's photo for the speed dial feature and then page through the portraits and touch the friend to be called. LG expects to broaden the base of touch screen handset consumers around the world.

He further said, “Till date the use of full touch screen technology has been restricted to the niche buyers but with the launch of LG KP500 at affordable price, we hope that more people will experience the joy of using the latest touch screen technology and it will be very much liked by young college going people. With the latest handset we expect to capture 7% market by the first quarter of 2009”.

The LG KP500 has an embedded stylus pen concealed in the base that can be easily removed for the advanced handwriting recognition program that allows the user to write memos and text messages, and also edit photo images by touching the screen with the pen tip. The QWERTY onscreen keyboard slides into view when the LG-KP500 is held horizontally, and the auto rotating display always shifts images or documents for proper viewing no matter which way the handset is turned. Also packed into the LG KP500 are motion sensor games that are played by turning, flipping, and shifting the handset for a more active and fun gaming experience with jus a flick of your wrist. The phone is fuelled by a powerful battery which provides a remarkable talk time for upto 7 hrs. The phone packs in a 3 mega-pixel camera and comes in eye caching Vandyke brown colour. The phone has an internal memory for 48 MB and also bundles a 1GB micro SD cards for user to store their favourite music, videos and images. The phone also packs in benefit like USB charging through the data cable, provided in box for users who are computer savvy .The Phone also displays the images clicked on a time scale for easy reference of users. The LG-KP500 phone is just 11.9 mm thick placing it amongst the lightest and thinnest of mobile phones, weighing merely 89gms.

LG has been advancing touch screen technology in new models of phones that suit different consumer needs through various offerings such as the LG Viewty and the LG Secret.

The LG-KP500 (Cookie) is available at an attractive price of 13500/-to the consumers.

More information on the LG-KP500 is available on http://www.in.lge.com/GSM/Cookie.aspx

About LG Electronics India Pvt. Ltd.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 9500 crore in 2007. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.