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LG Electronics appoints Akshay Kumar as Brand Ambassador for Flat Panel Displays

  • Updated
  • 20/04/2010

Launches an aggressive new positioning for its Flat Panel TV business in India

New Delhi, March 8, 2010: LG Electronics India, a premier name in style and functionality in the Home Entertainment industry, today announced the appointment of Akshay Kumar as its Brand Ambassador for LG Flat Play Display (FPD) segment. Positioning itself as a frontrunner in the increasingly competitive digital TV market, LG Electronics aims to constantly develop and communicate groundbreaking products and next generation technologies in the FPD segment.

With a vision to deliver innovative digital products through increased fun and functionality, the association with Akshay will further epitomize the brand attributes, showcasing premium and next generation technology. Akshay will soon be seen promoting the new LED range from the LG stable on all National multi-mediums. An aggressive 360 degree marketing and advertising campaign has been devised to ensure optimum visibility and lucid messaging to the consumer. The advertisements created are a brand endorsement with a creative storyline in a visually impactful ambience. LG has planned a tactful multi-media campaign strategically covering all media vehicles like print, television, radio, outdoor, cinema and internet.

Elated on the occasion Mr. Moon B Shin, MD LGEIL said, “We are aiming to be No.1 in Flat Panel TV Market with a targeted Market share of 33% in 2010. To achieve this we are coming up with whole new series of Full LED LCD TV’s. Our Full LED range known as Infinia is loaded with Superior features showcasing Next Generation Technology like 3D display, broadband TV, Wireless solutions and Full LED’s. Our new Infinia TV range will take TV Viewing experience altogether to the different heights. Its slim design gives a style statement. The new line up is a perfect combination of superb design, latest technology and superior performance. We are announcing today our association with Akshay Kumar. We have chosen Akshay as our brand ambassador for LG FPDs because he personifies the LG brand. He is a big style icon, gizmo and action freak”.

Actor Akshay Kumar said LG LED TV is so clear that gives a real image. It is so sleek and thin that it looks like a piece of art on a wall, it’s that classy. It is borderless and it has got 3D technology. The quality of the picture will make you want to stay inside the whole day and watch TV. Me and my wife are crazy to watch movies at home and the LG LED TV’s gives cinematic pleasure at home.”

About LG FPD Segment

Year 2010 will witness a double digit growth due to increasing penetration in flat panel display segment. LG’s new product line up is loaded with superior features showcasing next generation technology like 3D display, broadband TV, Wireless solutions and Full LED’s. LG is currently the biggest player in Plasma Industry and aims to be the No.1 in Flat panel TV Market with a target market share of 33 %( in 2010). LG’s new line up is a perfect amalgamation of superb design, latest technology and superior performance.

About LG Electronics, Inc.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 13,089 crores in 2009. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.