LG Electronics introduces First Time Ever in India -"Global Home Chef Award 2008"
New Delhi, November 14, 2008: LG Electronics India the leading consumer durable brand in the country organised a cookery contest at Le Meridian today to announce the winner LG Home Chef Awards 2008 in Dubai in December. The contest was judged by the renowned chefs Nita Mehta and Komal Taneja.
The winner of the contest was Ms. Reena Mathews from Kochi who prepared Passion Prawns and Chocolate truffle cake.
Speaking after winning Ms. Mathews said: "Its an honor to be winning and being associated with LG and I thank LG to give amateur chefs like me a vast platform such as this to showcase my talent."
LG has been organising this Chef Programme from last seven years across its branches in India along with 100 chefs to promote the spirit of healthy cooking in the country. This year we have gone ahead with the LG Microwave Cookery Queen Contest organised in over 10 cities. The winner become the Indian representative at the Global LG Home Chef Award to be held in Dubai on December 10, 2008 with participants from ten countries. The criterion to participate was to be a specialist but not a professional Chef.
Speaking on the occasion, the finalists of the LG cookery contest voiced "We are really delighted to be a part of this innovative contest. This initiative by LG has provided us the platform to showcase our talent & skills."
Speaking on the occasion, Mr. Amitabh Tiwari, Business Group Head Consumer Electronics & Kitchen Appliances said, "This is the first kind of an initiative taken by LG at a global platform towards promoting healthy cooking. We at LG are promoting to foster the Culinary Art of Microwave cooking. With the growing awareness among the consumers, LG has always strived to provide the perfect blend of innovation and technology in its products"
Through this event, LG puts forward the best ways and to make home cooking easy, healthy and scrumptious. Maintaining its leadership in the segment and its new Brand Identity LG aims at successfully establishing itself as a refreshing brand, improving global consumers' lives through Stylish design which is sophisticated, trend-setting and contemporary. In lieu of this, LG plans to come out with such distinctive and interesting theme year by year which creates an impact on the consumers mind. LG is suggesting and offering solutions which not only meet consumers' needs but also make their lives better and enjoyable.
About LG Electronics India Ltd. LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs 9500 crore in 2007. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.