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LG Electronics launches the 4K OLED television in India

  • Updated
  • 25/08/2015

 

New Delhi, 25th August 2015 – LG Electronics today announced the launch of the World’s First 4K OLED TV in India. The TVs will be available at select LG outlets with effect from today. The industry’s very first combination of 4K ultra high definition and OLED technology is a new benchmark in the flat panel display division. This unique amalgamation, christened the 4K OLED, offers 33 million color sub-pixels and self-lighting pixels for the most lifelike colors and infinite contrast ratio.

 

Mr. Howard Lee, Director-Home Entertainment, LG India said, “Once again LG has proved that it is a frontrunner when it comes to innovative technology. With the LG 4K OLED TV, we promise consumers in India the ultimate immersive cinematic experience. Time and again we have initiated groundbreaking innovation and raised the bar not only for ourselves, but for the industry as well. This latest OLED TV underscores LG’s commitment to bringing the best in home entertainment to our consumers.”

 

 

Based on LG’s proprietary WRGB panel technology, the 4K OLED TV features four color pixel technology delivering the best picture ever. The customized inbuilt Harmon Kardon sound ensures an experience that’s a treat visually and acoustically. This also provides a solution to the dark grays with self-lighting pixels that perfectly express deep black. And, with the 4K resolution, the 4K OLED TV ensures incredible detail even in the dark scenes – detail that would be lost on any other TV. 

LG 4K OLED TV 

Picture Perfect

LG's cutting-edge 4K OLED TV features 33 million color sub-pixels and self-lighting pixels, for the most lifelike colors. Sporting with stunningly slender Art Slim design, this new 5.9 mm slim state-of-the-art TV features a perfect curved body for immersive viewing with wide angles. Unlike in the LED TV, each light-producing pixel of the 4K OLED TV is designed to be independently controlled because of which they react directly to electrical signals leading to 1000 times faster response speed than the normal LED TV. This remarkable leap forward in display technology ensures perfection in every aspect from deepest black, life-like colors to clearer motion. 

Vivid Color and Infinite Contrast

The features that elevate this television to the next level include its vivid four color pixel technology that adds a white sub-pixel to the conventional red, green and blue pixels. The television also allows for ultimate contrast with independently lit pixels to control their own luminance. Images are now as real as they can get. With self-lighting pixel technology, the TV can range from blazing white to the darkest black with a greater sense of realism and depth in all content.  

Sensational Sound Quality

LG 4K OLED TV features exceptional sound quality to match the dynamic picture of the TV. The sound of the world-renowned Harman Kardon is incorporated in the TV to deliver a never-before sound sensation in televisions.  

Web OS Smart TV Technology

This TV is equipped with the latest WebOS technology, which lets you enjoy smart TV with convenience, enjoyment, and ease. The launcher menu and home button options help users with easy switching of Live TV programs and smart features from the LG store enabling multiple entertainment options at one place. 

Users can easily connect their smart phones to the LG smart TV, aiding them to enjoy live sized videos and pictures on their TV screens and control with Magic remote makes it more enjoyable experience.

Magic Remote

This simplicity of the LG WebOS smart TV comes alive with the unique Magic Motion Remote Control. This remote has a simple point and click feature, making it user friendly. It also has a Wheel for scroll function. The Voice Recognition feature installed in the remote makes the TV obey your commands. And it also acts as a Universal Control, thereby giving the user the control of all devices connected with the TV on a single remote. 

The 65(165.1cm) 4K OLED TV with the perfect immersive viewing experience will be available at select LG Brand stores at the price of INR 5,79,900 while the 55(139.7) 4K OLED TV is available at price of INR 3,84,900.  

About LG Electronics India Pvt. Ltd.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, washing machines, refrigerators, and monitors. 

For further information contact:- 

Neeta Linz- neeta.linz@lge.com

Deepika Kukreti- deepika.kukreti@lge.com

Abhishek Puri- abhishek.Puri@lg-one.com

Tarini Singh- tarini.Singh@lg-one.com