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LG Electronics unveils its exceptional Top Loading Washing Machines

  • Updated
  • 22/07/2008

Subsequent to an enormous international success, LG Electronics, the pioneer of impressive technology in Home Appliances has today unveiled its best Top Loading Washing Machine for the Indian market. LG Electronics believes that owing to the stunning design and high performance, the range is all set to offer an international experience to the Indian consumer.

Living up to its promise of providing Quality and performance options to its Indian Consumer LG has launched the Top Loader machine with a Turbo Drum in the machine which increases the washing performance by 22%. The positioning of the new Top Loader has been clearly defined as per the needs of the consumers based on the extensive study done by LG on consumer segments and usage patterns. Through this extravaganza, LG aim’s at bringing global innovations in the washing machine segment to India. The Washing machine will be available in different capacities and features catering to premium segments as well as to Style Seeking Consumer Segments. The machine is a perfect blend of Features and Design and is positioned for Premium Seeking and Feature Maximisers consumer segments.

On this occasion Mr. V Ramachandran, Director – Sales and Marketing, LGEIL said, “Acknowledging the fact that the Indian Market is dynamic in nature we aim at bringing the best and most successful international products to the country. This is a growing market and the consumer is looking out for better options. The positioning of the Washing machines will be defined keeping in mind the requirements and demands of the consumers. Through this launch, we aim at a 30% market share in washing machine category in India by year end.”

Mr. Amitabh Tiwari, Business Group Head, Consumer Durables and Kitchen Appliances said, “We at LGEIL are very excited about the launch of this international line in our home country. This launch will strengthen our endeavor of deluging the Indian market with innovative, user-friendly and latest technology in the kitchen appliances division. The top loading machine has stunning aesthetics and superior tSubsequent to an enormous international success, LG Electronics, the pioneer of impressive technology in Home Appliances has today unveiled its best Top Loading Washing Machine for the Indian market. LG Electronics believes that owing to the stunning design and high performance, the range is all seSubsequent to an enormous international success, LG Electronics, the pioneer of impressive technology in Home Appliances has today unveiled its best Top Loading Washing Machine for the Indian market. LG Electronics believes that owing to the stunning design and high performance, the range is all set to offer an international experience to the Indian consumer.

Living up to its promise of providing Quality and performance options to its Indian Consumer LG has launched the Top Loader machine with a Turbo Drum in the machine which increases the washing performance by 22%. The positioning of the new Top Loader has been clearly defined as per the needs of the consumers based on the extensive study done by LG on consumer segments and usage patterns. Through this extravaganza, LG aim’s at bringing global innovations in the washing machine segment to India. The Washing machine will be available in different capacities and features catering to premium segments as well as to Style Seeking Consumer Segments. The machine is a perfect blend of Features and Design and is positioned for Premium Seeking and Feature Maximisers consumer segments.

On this occasion Mr. V Ramachandran, Director – Sales and Marketing, LGEIL said, “Acknowledging the fact that the Indian Market is dynamic in nature we aim at bringing the best and most successful international products to the country. This is a growing market and the consumer is looking out for better options. The positioning of the Washing machines will be defined keeping in mind the requirements and demands of the consumers. Through this launch, we aim at a 30% market share in washing machine category in India by year end.”

Mr. Amitabh Tiwari, Business Group Head, Consumer Durables and Kitchen Appliances said, “We at LGEIL are very excited about the launch of this international line in our home country. This launch will strengthen our endeavor of deluging the Indian market with innovative, user-friendly and latest technology in the kitchen appliances division. The top loading machine has stunning aesthetics and superior tSubsequent to an enormous international success, LG Electronics, the pioneer of impressive technology in Home Appliances has today unveiled its best Top Loading Washing Machine for the Indian market. LG Electronics believes that owing to the stunning design and high performance, the range is all set to offer an international experience to the Indian consumer.

Living up to its promise of providing Quality and performance options to its Indian Consumer LG has launched the Top Loader machine with a Turbo Drum in the machine which increases the washing performance by 22%. The positioning of the new Top Loader has been clearly defined as per the needs of the consumers based on the extensive study done by LG on consumer segments and usage patterns. Through this extravaganza, LG aim’s at bringing global innovations in the washing machine segment to India. The Washing machine will be available in different capacities and features catering to premium segments as well as to Style Seeking Consumer Segments. The machine is a perfect blend of Features and Design and is positioned for Premium Seeking and Feature Maximisers consumer segments.

On this occasion Mr. V Ramachandran, Director – Sales and Marketing, LGEIL said, “Acknowledging the fact that the Indian Market is dynamic in nature we aim at bringing the best and most successful international products to the country. This is a growing market and the consumer is looking out for better options. The positioning of the Washing machines will be defined keeping in mind the requirements and demands of the consumers. Through this launch, we aim at a 30% market share in washing machine category in India by year end.”

Mr. Amitabh Tiwari, Business Group Head, Consumer Durables and Kitchen Appliances said, “We at LGEIL are very excited about the launch of this international line in our home country. This launch will strengthen our endeavor of deluging the Indian market with innovative, user-friendly and latest technology in the kitchen appliances division. The top loading machine has stunning aesthetics and superior technology to cater to the needs of the Indian consumer. The launch of this new model is yet another initiative to address the needs of our Indian customers.”

About the new range of Washing Machines:

New Top Loader:


This is a superlative design washing machine with toughened glass top available in 4 vibrant colors in the capacity of 11, 7.5, 7.0 and 6.5 Kg respectively. LG Top Loader Washing Machine facilitates comfort by providing pristine care for all fabrics that touch your life. The machine has “Intuitive Programming (i-sensor)”. This unique 7 sensor technology, gathers information regarding wash conditions i.e. water hardness, temperature and detergent amount to determine the optimized wash and rinse cycle. The Turbo Drum is a special dual direction rotating drum that reduces tangling of clothes resulting in a superior wash each time. It increases your washing performance by 22%. The Machine comes with some really innovative, impressive and user friendly features such as "Express Dry (air dry with sanitized filter)" and “Express Wash (19 min wash, max. Load of 2 kg)” and “Smart Filter (Anti-bacteria Plastic Filter).

Also the Top Loading Machine comes with a very innovative technology with the option of “Speech” in 7 kg and 7.5 Kg capacity. The unique ‘Speech’ feature has pre-recorded messages for the user, guiding him/her on the usage as well as automatic error detection

The new range of Top Loading washing machines will be available at the price range of Rs 14000/- to Rs30,000/ and the Speech version models will be starting from Rs17000/- to Rs 20000/-