LG Electronics wins EFY ReadLG Electronics wins EFY Reader's choice award 2006

  • Updated
  • 13/02/2007

New Delhi, February13th, 2007: LG Electronics, India’s leading consumer durable firm has once again won the coveted Reader’s Choice Award for the its Microwave Ovens segment .The award, given by Mr.Prithviraj Chavan, Minister of State PM Office was accepted by Mr. Anuj Ayodhyawasi, Product Group Head, Microwaves, LGEIL at a glittering function held at in New Delhi .

Elated at receiving the EFY Award, Mr. Anuj Ayodhyawasi , said, "LG is clearly the market leader in India enjoying 37% market share in Microwaves, and its success can be attributed to the constant efforts into research for improved adaptation to the Indian palate and this award stands testimony to this very fact. We aim to increase our market share by the year end through constant innovation in the Microwave Oven category and by equipping our products with technology which enables our customers to only enjoy delicious preparations but derive additional health benefits also."

LG Electronics had recently expanded its microwave oven range with the launch of their premium range of SolarDOM and WaveDOM models.

The LG SolarDOM is currently the world’s best microwave oven with its unique Light wave Technology which enables three times faster cooking, high nutrient retention, better energy efficiency (50% saving) and high convenience levels. The Round Cavity design makes it easy to clean and at the same time saves space. The SolarDOM can be hailed as the gadget of the millennium since it gives you three times faster cooking than your normal Microwave Oven and four times faster than an ordinary Electric Oven.

The WaveDOM range is unique in its offering and marks the entry of a new segment in Indian market. Consumers would be offered a Microwave Oven which has a round cavity from inside and not square like other cavities. The WaveDOM’s unique Round Cavity feature which enables 3 times faster cooking, 12% bigger turntable size, 60% more usable volume than a normal square cavity and easy to clean features makes it a value for money proposition.