LG Introduces Premium Model in Direct Cool Refrigerator Segment

  • Updated
  • 18/01/2007

January18th, 2007: Reiterating its commitment to introduce the latest cutting-edge technology products in the Indian market, LG Electronics India Pvt. Limited (LGEIL), a leading Consumer Electronic, Home Appliance, IT & Mobile Handset company, today launched a new 270 L model in the Direct Cool refrigerator segment. The highlight of this model is the ‘Diamond Cut' door design in it.

Speaking at the launch, Mr. Anil Arora, Business Group Head, Kitchen Appliances, LGEIL said “The trend of coJanuary18th, 2007: Reiterating its commitment to introduce the latest cutting-edge technology products in the Indian market, LG Electronics India Pvt. Limited (LGEIL), a leading Consumer Electronic, Home Appliance, IT & Mobile Handset company, today launched a new 270 L model in the Direct Cool refrigerator segment. The highlJanuary18th, 2007: Reiterating its commitment to introduce the latest cutting-edge technology products in the Indian market, LG Electronics India Pvt. Limited (LGEIL), a leading Consumer Electronic, Home Appliance, IT & Mobile Handset company, today launched a new 270 L model in the Direct Cool refrigerator segment. The highlight of this model is the ‘Diamond Cut' door design in it.

Speaking at the launch, Mr. Anil Arora, Business Group Head, Kitchen Appliances, LGEIL said “The trend of coJanuary18th, 2007: Reiterating its commitment to introduce the latest cutting-edge technology products in the Indian market, LG Electronics India Pvt. Limited (LGEIL), a leading Consumer Electronic, Home Appliance, IT & Mobile Handset company, today launched a new 270 L model in the Direct Cool refrigerator segment. The highlight of this model is the ‘Diamond Cut' door design in it.

Speaking at the launch, Mr. Anil Arora, Business Group Head, Kitchen Appliances, LGEIL said “The trend of continuously offering new and exciting products by LG has always been followed by adding cutting edge features to its existing product portfolio. Aesthetics will play a major role in swaying customers with diamond cut look, stylish handles, revolutionary colors and new finish to complement. We hope to address the needs of our consumers in a better way and add more convenience to their healthy life."

This 270L Direct Cool Refrigerator Model is available in Moon Silver and Super Inox with metallic finish. The wired shelf with decoration is equipped with anti bacterial gasket and A- One cooling technology thus retaining the freshness of the food. The interiors of the refrigerator are done in a manner where it can easily accommodate a chiller and egg tray and a stand alone dairy corner. The doors to the icing section are transparent giving the refrigerator a svelte look.

The refrigerator is priced at Rs. 14,500/-