LG launches Best shop in Greater Noida for enhanced brand experience
Greater Noida, September 30th 2014: Consumer durable Major, LG Electronics India with a commitment to reach every Indian consumer and to re-define retailing standards opened an exciting Best Shop in Greater Noida. Designed to meet the current challenging demands of the retail environment in the country, this new LG best Shoppe Chauhan Electronics, Greater Noida was inaugurated by Mr. Soon Kwon- Managing Director, LG Electronics India.
Aimed to enhance the shopping experience of Indian consumers, this LG Shoppe would serve as a one-stop-shop for all the digital lifestyle needs of a household ranging from Home Appliances, Home Entertainment to Mobile Communications.
Expressing delight on the occasion, Mr. Soon Kwon, MD, LG Electronics India said, “Focusing on our endeavor to create a store that would not only stand out, but also showcase the values of LG brand, we have launched this LG Shoppe. Our retail strategy is to be always there for our customers and keeping that in mind the shoppe is designed to ensure the ultimate retail experience that synchronizes with the international image of innovation, quality and excellence.”
“The LG Best Shoppe goes beyond the concept of a normal exclusive store, by having a more interactive environment and a more lifestyle orientation in the display, based on the trust of our Greater Noida consumers. Conceptualized and designed in a way so that the customer can actually experience the LG products in their own home settings.”
Focusing on the vision to reach out to each and every Indian, LG is setting up a chain of exclusive premium showrooms all across the country to effectively seize the growing organized retail market and re-define standards for digital lifestyle retailing.
The LG Brand Shoppe plan is initiated to implement the amazing shopping experience across various cities. Along with greater consumer experience, this channel will provide the company a new communication channel with its trade partners. It would give the company better insight into current customer needs and help it to tailor solutions and proposals to offer more effective marketing promotions. This personalized approach through the LG Shoppe is targeted to promote cost-effective marketing plans and encourage repeat sales.
Established with the aim of creating a platform to communicate the LG identity, the LG Best Shoppe concept was focused to attract the desired buyer along with an aim to introduce an element of interactivity with the prospective consumers. The showrooms have been designed to allow customers to shop in comfort even during peak seasons such as festivals. There are several value-added services like dedicated service help desks, which will enhance the overall shopping experience.
About LG Electronics India Pvt. Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture Air Conditioners, LED TVs, washing machine, refrigerators and monitors.