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LG launches its designer delights in the LCD and Plasma segment

  • Updated
  • 03/05/2008

Malaysia, May 03, 2008: Maintaining its technology leadership in the Flat Panel Display segment, LG Electronics India Pvt. Ltd. has taken a step forward and has announced the launch of 12 models in its all new range of LCD televisions and 5 models in the Plasma category. The much-awaited aesthetically designed Scarlet LCD TV (LG60) and PG61 Plasma TV have also been unveiled.

The new series of LCD and Plasma televisions are state-of-the-art products with contemporary design for the discerning customers. With the launch of the new range, the company is targetinMalaysia, May 03, 2008: Maintaining its technology leadership in the Flat Panel Display segment, LG Electronics India Pvt. Ltd. has taken a step forward and has announced the launch of 12 models in its all new range of LCD televisions and 5 models in the Plasma category. The much-awaited aesthetically designed Scarlet LCD TV (LG60) and PG61 Plasma TV have also been unveiled.

The new series of LCD and Plasma televisions are state-of-the-art products with contemporary design for the discerning customers. With the launch of the new range, the company is targeting a market share of 30% by the end of 2008. Designed in a passionate red & black mix the new SCARLET series is the perfect designers galore. This new launch incorporates LG's latest innovation enhancing sleek design, audio performance and rich image resolution to delivering a truly captivating viewing experience. PG61 is the first ever TV to incorporate a frameless design among the plasma televisions launched in the Indian market so far. The plasma model, the slimmest in the world and the winner of the "Best of Innovations Award" at CES 2008, strikes the ideal equilibrium between its design and technology making it an imperative possession for an unmatchable TV viewing experience.

Speaking on the occasion Mr. V Ramachandran, Director- Sales & Marketing, LGEIL said, "LG has always believed in delivering the best viewing experience to its Indian Consumer. In order to accomplish this initiative we aim at bringing into the Indian Market the internationally acclaimed and applauded products. In fact SCARLET and PG61 are seen as a much awaited products from LG and we are sure our technological edge and style factor will be taken well in the Indian market. With the launch of the new range of LCD and Plasma televisions, LGEIL plans to capture around 30% percent of the FPD market by year end."

Speaking about this new offering, Mr. Amitabh Tiwari, Business Group Head, Consumer Electronics & Kitchen Appliances, LGEIL said, "We believe in constant expansion of our existing product portfolio, by offering customized display solutions to our Indian audience. Going forward, aesthetics and design fused with latest technology will play a major role in capturing customer loyalty and thus we will continue to launch revolutionary products which will further complement the urbane lifestyle of its audience. The series iMalaysia, May 03, 2008: Maintaining its technology leadership in the Flat Panel Display segment, LG Electronics India Pvt. Ltd. has taken a step forward and has announced the launch of 12 models in its all new range of LCD televisions and 5 models in the Plasma category. The much-awaited aesthetically designed Scarlet LCD TV (LG60) and PG61 Plasma TV have also been unveiled.

The new series of LCD and Plasma televisions are state-of-the-art products with contemporary design for the discerning customers. With the launch of the new range, the company is targeting a market share of 30% by the end of 2008. Designed in a passionate red & black mix the new SCARLET series is the perfect designers galore. This new launch incorporates LG's latest innovation enhancing sleek design, audio performance and rich image resolution to delivering a truly captivating viewing experience. PG61 is the first ever TV to incorporate a frameless design among the plasma televisions launched in the Indian market so far. The plasma model, the slimmest in the world and the winner of the "Best of Innovations Award" at CES 2008, strikes the ideal equilibrium between its design and technology making it an imperative possession for an unmatchable TV viewing experience.

Speaking on the occasion Mr. V Ramachandran, Director- Sales & Marketing, LGEIL said, "LG has always believed in delivering the best viewing experience to its Indian Consumer. In order to accomplish this initiative we aim at bringing into the Indian Market the internationally acclaimed and applauded products. In fact SCARLET and PG61 are seen as a much awaited products from LG and we are sure our technological edge and style factor will be taken well in the Indian market. With the launch of the new range of LCD and Plasma televisions, LGEIL plans to capture around 30% percent of the FPD market by year end."

Speaking about this new offering, Mr. Amitabh Tiwari, Business Group Head, Consumer Electronics & Kitchen Appliances, LGEIL said, "We believe in constant expansion of our existing product portfolio, by offering customized display solutions to our Indian audience. Going forward, aesthetics and design fused with latest technology will play a major role in capturing customer loyalty and thus we will continue to launch revolutionary products which will further complement the urbane lifestyle of its audience. The series is lead by the launch of state-of-the-art LCD and Plasma series. The Scarlet LCD TV is a technological marvel and has a path breaking design. We are confident and prepared for some exceptional response from our consumers owing to the features, technology, and looks of the new range of LCD and Plasma televisions."

The new launches in the LCD category include the LG30 series – available in 26", 32", 37", 42" and 47" sizes ; LG60 series (SCARLET series) – available in 32", 37", 42" and 47" sizes ; and LG53 series – available in 37", 42" and 47" sizes. The price range starts of the newly launched series starts from Rs. 23,000 and goes up to Rs. 4,00,000.

The new products unveiled in the Plasma category include the PG21 series – available in 42" and 50" sizes and the PG61 series – available in 42", 50" and 60" sizes. The price range starts of the Plasma series starts from Rs. 40,000 and goes up to Rs. 3,75,000.