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LG revolutionizes washing machine category

  • Updated
  • 22/05/2006

Pune 22nd May, 2006: Adding another first to it’s credit and reiterating it commitment to introduce global technology in India, LG Electronics India Pvt. Ltd., today announced the launch of their new range of washing machines equipped with “Direct Drive” technology. The technology will revolutionize the washing machine industry and consolidate LG’s leadership position. The company has launched a total six models in the market, two in washers and four in washer & drier combination.
The highlight of the Direct Drive technology is the fact that unlike conventional washing machines, it integrates the motor, belt and pulley into a single quiet and durable motor, which is attached directly to a drum. This state-of-the art technology ensures minimum vibration and noise, and altogether eliminates the need for belt replacement, eliminating defects and re-enforcing durability. It offers added advantage of low energy consumption, since power is delivered directly to the drum, without energy loss.
LG currently has a market share of 34 % in washing machines and is the market leader in the category, both in fully automatic and semi automatic washing machines *
EPune 22nd May, 2006: Adding another first to it’s credit and reiterating it commitment to introduce global technology in India, LG Electronics India Pvt. Ltd., today announced the launch of their new range of washing machines equipped with “Direct Drive” technology. The technology will revolutionize the washing machine industry and consolidate LG’s leadership position. The company has launched a total six models in the market, two in washers and four in washer & drier combination.
The highlight of the Direct Drive technology is the fact that unlike conventional washing machines, it integrates the motor, belt and pulley into a single quiet and durable motor, which is attached directly to a drum. This state-of-the art technology ensures minimum vibration and noise, and altogether eliminates the need for belt replacement, eliminating defects and re-enforcing durability. It offers added advantage of low energy consumption, since power is delivered directly to the drum, without energy loss.
LG currently has a market share of 34 % in washing machines and is the market leader in the category, both in fully automatic and semi automatic washing machines *
Elated at the successful launch, Mr. Rajeev Jain, Business Group Head, Washing Machines, said, “It gives us immense pleasure to introduce another innovative technology in India .We are extremely optimistic about the success of our Direct Drive washing machines and hope to garner 38% market share in 2006.”
According to Mr. Niladri DatPune 22nd May, 2006: Adding another first to it’s credit and reiterating it commitment to introduce global technology in India, LG Electronics India Pvt. Ltd., today announced the launch of their new range of washing machines equipped with “Direct Drive” technology. The technology will revolutionize the washing machine industry and consolidate LG’s leadership position. The company has launched a total six models in the market, two in washers and four in washer & drier combination.
The highlight of the Direct Drive technology is the fact that unlike conventional washing machines, it integrates the motor, belt and pulley into a single quiet and durable motor, which is attached directly to a drum. This state-of-the art technology ensures minimum vibration and noise, and altogether eliminates the need for belt replacement, eliminating defects and re-enforcing durability. It offers added advantage of low energy consumption, since power is delivered directly to the drum, without energy loss.
LG currently has a market share of 34 % in washing machines and is the market leader in the category, both in fully automatic and semi automatic washing machines *
Elated at the successful launch, Mr. Rajeev Jain, Business Group Head, Washing Machines, said, “It gives us immense pleasure to introduce another innovative technology in India .We are extremely optimistic about the success of our Direct Drive washing machines and hope to garner 38% market share in 2006.”
According to Mr. Niladri Datta, Product Group Head, Washing Machines, LGEIL,” LG has constantly worked towards anticipating customer needs and fulfilling them. The launch of this revolutionary range of washing machines equipped with direct drive technology shall add a new dimension to our “intello wash“ range and further strengthen our market leadership. We plan to further strengthen our product portfolio by adding six more models to this line up.”
The front loader washing machines with direct drive technology are equipped with Shower spray system and circulating system for a good and efficient wash. Therefore, in comparison to the conventional machines, washing and rinsing performance are increased by 15% and 20% respectively. Similarly the washing time is decreased to 5 minutes from the normal 8 – 12 minutes and water consumption is lowered to 7 liters from 9 liters.
LG’s unique technology of load detection helps in saving energy and water consumption. The expertise is well designed to and is eco- friendly.
The LG Washer Dryer automatically takes care of both washing and drying process, so that the consumer does not have to change the drums while washing. Adding to the features of Direct Drive, condenser drying in these washer dryers does not create humidity in the room as it prevents the release of moisture filled air into the room. It does not distort the peace of the house hold as in comparison to ventilation dryers its noise level is considerably low.
What puts LG ahead of its contemporaries in the household appliances sector is that it caters to individuals specific needs by providing an extensive range of models to accommodate every persons needs. The variety of models includes 11/6 Kg, 9/5 Kg, 8/4 Kg, and 5.5/3 Kg in the Washer Dryer Category. 7 Kg & 8 kg in the Washer Category which are equipped with the Direct Drive System.
Post this launch, LG has one of the widest portfolio of washing machines in India that caters to a wide variety of customers needs. In the Fully Automatic category LG offers 17 models in front loading washing machines that are priced between Rs 20,990 to Rs 79,990/- and 12 Models in Toploading washing machines which are priced between Rs 11690/- to Rs 28,490.